# MADMADE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madmade

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.po-ong.me
- Latest round: Seed (May 1, 2017)
- Investors on record: 1

## About

Based in Seoul, South Korea, and founded in 2016, MADMADE manufactures and sells pet food through its online mobile platform. As of 2023, the company is headed by its CEO Lee Dae-eun. In January 2023, the firm raised the amount of pre-series A funding from returning investors Daekyo Investment and Strong Ventures, with participation from investors Magna Investments and Lighthouse Combined Investment.

The company offers a wide range of healthy pet food, snacks, and supplements. The product offerings of the firm include bakit which contains plenty of healthy ingredients, capius which contain kefir yogurt, and fermented vegetable, as well as territius. The firm sells its products through its online platform named Po-Ong.

The company plan to use the January 2023 funding to build its factory in Gimpo city and expand its product lineup of animal food.

## Funding rounds

- Seed, May 1, 2017 — Neowiz Partners

## Investors

- Neowiz Partners (https://capitalatlas.ai/funds/neowiz-partners) — Seed