# MadKudu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madkudu

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.madkudu.com
- Total disclosed funding: $24M
- Latest round: Series A (Sep 6, 2022)
- Investors on record: 5

## About

Based in the US, MadKudu Inc. develops AI-driven solutions to enhance sales team efficiency and effectiveness, focusing on advanced signals intelligence and automation tools for B2B organizations.MadKudu Inc. is a technology company specializing in AI-driven sales solutions. Founded in 2014 in Mountain View, California, MadKudu has completed a total of 8 deals. In August 2025, HG Insights, Inc., a portfolio company of Riverwood Company, acquired MadKudu Inc. from Felicis Ventures, Alven, Benhamou Global Ventures, Partech, Techstars, and Right Side Capital Management. The company is co-founded by Francis Brero, and the current CEO is Sam Levan.MadKudu specializes in providing AI-driven solutions designed to enhance the efficiency and effectiveness of sales teams. Its core offerings include advanced signals intelligence and automation tools that aggregate crucial data regarding prospects' engagement and pain points. By integrating seamlessly with popular platforms such as Salesforce, Gong, and Outreach, MadKudu facilitates a streamlined workflow for sales representatives, allowing them to access all necessary signals in one place. The company's target market primarily consists of revenue teams within B2B organizations, seeking to transform their prospecting efforts from cold outreach to targeted, warm engagement. MadKudu's solutions are marketed to clients across North America and Europe, where businesses are increasingly adopting innovative technologies to optimize their sales processes.MadKudu generates revenue through a subscription-based model, offering tiered pricing plans for its suite of products tailored to various client needs. The company's primary transactions involve direct B2B partnerships, where clients subscribe to access functionalities that enhance their sales workflows. Specific products include flagship integrations with Gong, Salesforce, and Outreach, which allow users to capture and leverage insights for improved prospecting outcomes. The pricing structure is designed to accommodate different levels of service based on the scale and requirements of the client, ensuring that organizations of varying sizes can benefit from MadKudu's capabilities. Through these strategic partnerships, MadKudu aims to deliver significant value to its customers, positioning itself as a pivotal resource in the sales technology landscape.In September 2022, MadKudu Inc. raised USD 17.89 mn in Series A funding to expand its team in 2023, invest in product and engineering, and solidify its lead in the Product-Led Growth (PLG) ecosystem. The company is focused on launching new products designed to enhance its offerings and plans to expand its market presence, particularly in Europe and North America. The August 2025 acquisition aims to integrate MadKudu Inc.'s predictive lead scoring and automated workflows into HG Insights, Inc.'s platform to create a better AI-powered offering for the sales and marketing sectors.

## Funding rounds

- Series A, Sep 6, 2022, $18M — Alven, Felicis Ventures, BGV, Techstars
- Series A, Dec 20, 2019, $5.5M — Partech Partners, Alven, BGV
- Seed, Jun 15, 2015, $0.1M — Alven, Techstars

## Investors

- Alven (https://capitalatlas.ai/funds/alven) — Seed, Series A
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed, Series A
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A
- BGV (https://capitalatlas.ai/funds/bgv) — Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A