# Madison Reed

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madison-reed

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.madison-reed.com
- Total disclosed funding: $206M
- Latest round: Series G (Apr 28, 2022)
- Investors on record: 16

## About

Founded in 2013 and based in California, US, Madison Reed, Inc. is a provider and seller of a wide range of hair care products for men and women such as hair treatments, hair colors, shampoos, and conditioners. The company was founded by its CEO Amy Errett. In February 2021, Madison Reed, Inc. raised USD 52 million in venture funding led by returning investor True Ventures. 

The company's hair care products are made with Smart-8 Free formula( free of PPD, ammonia, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide) and its treatment services include color therapy, color therapy mini, bond-building cleansing treatment(before treatment for hair coloring), prime for perfection, and pro boosts(treatments with 5-minutes timeframes). The company also has a quiz service that helps customers to choose hair colors that match them and offer free 1:1 hair color consultation via video with expert colorists. 

Madison Reed sells its products through its online e-commerce site www.madison-reed.com and other wholesale cosmetics retailers such as Ulta Beauty’s www.ulta.com. Moreover, Madison Reed also operates around 30 physical stores called Madison Reed Hair Color Bars where professional colorists sell their products and provide hair care treatments for customers. The company also has a monthly subscription service for its customers that provides offers on products and other additional benefits.

In 2020, the company generated revenue growth of over 130% surpassing USD 100 million. 

Madison Reed, Inc. plans to fuel its omnichannel expansion by opening additional 30 hair color bars by the end of 2021 and build upon the 130 percent growth it saw during 2020.

## Funding rounds

- Series G, Apr 28, 2022, $33M — Sandbridge Capital, Marcy Venture Partners
- Series F, Dec 8, 2020, $53M — Norwest Venture Partners, Comcast Ventures, True Ventures, Shea Ventures, Goldman Sachs Asset Management, Portfolia, Motley Fool Ventures
- Series E, Mar 31, 2020, $7.6M — Gaingels
- Series D, Dec 12, 2018, $51M — Norwest Venture Partners, Comcast Ventures, True Ventures, Meaningful Partners
- Series D, Oct 19, 2017, $20M — Norwest Venture Partners, Comcast Ventures, True Ventures, Plug and Play, Calibrate Ventures
- Series C, Jul 13, 2016, $10M — Norwest Venture Partners, Comcast Ventures, True Ventures, Shea Ventures, Alumni Ventures Group
- Series C, Sep 10, 2015, $16M — Norwest Venture Partners, Comcast Ventures, True Ventures, Shea Ventures, Alumni Ventures Group
- Series B, Dec 13, 2013, $12M — Norwest Venture Partners, Maveron, True Ventures
- Series A, Aug 12, 2013, $0.3M — True Ventures
- Series A, Apr 15, 2013, $3.6M — Peterson Partners, Maveron, True Ventures

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Series A
- Maveron (https://capitalatlas.ai/funds/maveron) — Series A, Series B
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series A, Series B, Series C, Series D, Series F
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B, Series C, Series D, Series F
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series C, Series D, Series F
- Shea Ventures (https://capitalatlas.ai/funds/shea-ventures) — Series C, Series F
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series C
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series D
- Calibrate Ventures (https://capitalatlas.ai/funds/calibrate-ventures) — Series D
- Meaningful Partners (https://capitalatlas.ai/funds/meaningful-partners) — Series D
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series E
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series F
- Portfolia (https://capitalatlas.ai/funds/portfolia) — Series F
- Motley Fool Ventures (https://capitalatlas.ai/funds/motley-fool-ventures) — Series F
- Sandbridge Capital (https://capitalatlas.ai/funds/sandbridge-capital) — Series G
- Marcy Venture Partners (https://capitalatlas.ai/funds/marcy-venture-partners) — Series G