# Made with Intent

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/made-with-intent

- Industry: Software
- Headquarters: Liverpool, UK
- Website: www.madewithintent.ai/
- Total disclosed funding: $3M
- Latest round: Seed (Apr 5, 2024)
- Investors on record: 3

## About

Founded in 2023 by David Mannheim and based in Liverpool, UK, Made with Intent Limited operates as a software platform that engages in forecasting and influencing customer behavior. In May 2024, Made with Intent Limited raised GBP 1.5 million in seed funding led by Mercuri, including Haatch and Portfolio Ventures.

The company provides a platform that empowers eCommerce teams to target audiences. The firm’s platform offers a segmentation platform that leverages predictive insights to understand customer intent, enabling retailers to anticipate needs and tailor experiences accordingly. Made with Intent tracks over 200 signals in real time, allowing eCommerce teams to discern the intent of their visitors with accuracy. The company focuses on intent-based segments, where retailers can target customers based on their specific buying stage, leading to an average revenue uplift of 9.4% in less than six months. The firm provides personalized solutions to customers who are leaders in retail, customer experience, CRM, marketing, or trade.

The organization plans to use the May 2024 funding to support business expansion and further develop its software product.

## Funding rounds

- Seed, Apr 5, 2024, $2.1M — Mercuri, Haatch, Portfolio Ventures
- Seed, May 2, 2023, $0.9M — Haatch

## Investors

- Haatch (https://capitalatlas.ai/funds/haatch) — Seed
- Mercuri (https://capitalatlas.ai/funds/mercuri) — Seed
- Portfolio Ventures (https://capitalatlas.ai/funds/portfolio-ventures) — Seed