# Made In

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/made-in

- Industry: Consumer Products
- Headquarters: Austin, US
- Website: www.madeincookware.com
- Total disclosed funding: $8.3M
- Latest round: Seed (Apr 3, 2019)
- Investors on record: 8

## About

Made In Cookware, founded in 2017, is based in Austin, US, and focuses on producing high-quality cookware. The company has not undergone significant changes in strategy or operations since its inception. The founders are Jake Kalick and Chip Malt (CEO). Made In raised USD 5 million in Seed funding on April 3, 2019, co-led by Starting Line and Brian Spaly, with additional participation from KarpReilly, Labora Group, and Starwood Capital Group, bringing the total amount raised to USD 5 million across two deals.
Made In specializes in high-quality kitchenware including cookware, non-stick pans, carbon steel products, and knives designed for both professional chefs and home cooks. Their core offerings feature award-winning items such as carbon steel griddles and stainless-clad frying pans, which are crafted to meet the rigorous standards of culinary professionals. The company also provides customizable options, including limited-edition handles and engravings on select products. These products are aimed at enhancing cooking performance and efficiency in a variety of cooking environments. Made In primarily serves the North American and European markets, catering to a diverse customer base that includes home cooks, culinary enthusiasts, and professional chefs seeking durable and high-performance kitchen tools.
Made In's revenue is generated through direct-to-consumer sales, where customers purchase items via the company’s online platform. The business model includes a mix of individual product sales and curated sets that offer bundled items at a discounted rate. Examples of flagship products include the Stainless Clad Frying Pan and the Carbon Steel Griddle Set, which are priced competitively to appeal to both casual and serious cooks. The company emphasizes a lifetime warranty on nearly all products, effectively enhancing customer trust and encouraging repeat purchases. This revenue structure is bolstered by promotional campaigns and seasonal offerings, which help stimulate demand and capture a broad audience interested in culinary excellence.
Made In Cookware plans to utilize its recent Seed funding of USD 5 million, raised in April 2019, to design and launch new products, focusing on enhancing its existing cookware line. The company is targeting expansion into additional international markets, particularly in Europe and Asia, by the end of 2023. These initiatives are part of a broader strategy to increase brand presence and capture a larger share of the global cookware market.

## Funding rounds

- Seed, Apr 3, 2019, $5M — Starwood Capital Group, KarpReilly, Starting Line, Labora Group
- Seed, Aug 1, 2018, $3.3M — Social Starts, Finn Capital Partners, 30Ventures, Fabulous Brands

## Investors

- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Finn Capital Partners (https://capitalatlas.ai/funds/finn-capital-partners) — Seed
- 30Ventures (https://capitalatlas.ai/funds/30ventures) — Seed
- Fabulous Brands — Seed
- Starwood Capital Group — Seed
- KarpReilly (https://capitalatlas.ai/funds/karpreilly) — Seed
- Starting Line (https://capitalatlas.ai/funds/starting-line) — Seed
- Labora Group — Seed