# Made By Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/made-by

- Industry: Internet
- Headquarters: Providence, US
- Website: www.manpacks.com
- Total disclosed funding: $0.5M
- Latest round: Angel (Aug 1, 2011)
- Investors on record: 4

## About

Made By Co. operates an online platform, Manpacks.com, that delivers essential personal care and lifestyle products through a curated subscription service aimed primarily at men, simplifying their shopping experience.Founded in 2009 in Providence, US, Made By Co. provides a subscription service for personal care and lifestyle products. The company raised USD 0.5 mn in Angel funding in August 2011 from investors such as 500 Global, Betaspring, and Hinge Capital. Ken Johnson, the founder, has previously been involved in managing and launching other ventures, enhancing his experience in the industry.Manpacks.com is primarily focused on providing a curated subscription service that delivers essential personal care and lifestyle products directly to consumers. The platform is designed to simplify the shopping experience for items such as clothing, grooming supplies, and other everyday necessities, catering particularly to men who may prefer a streamlined purchasing process. By offering a selection of high-quality, branded products, Manpacks addresses the common issue of time constraints and the hassle associated with shopping for these essential goods. The service allows customers to customize their subscriptions based on personal preferences and frequency, ensuring that their needs are met in a convenient and efficient manner. Manpacks operates in various geographical markets, focusing on urban areas where busy professionals are likely to benefit from this model, enhancing customer reach and engagement.The revenue model for Manpacks.com is structured around a subscription-based service, where customers pay a recurring fee for regular deliveries of selected products. Transactions typically occur directly between the company and its consumers, allowing for a straightforward B2C interaction. Customers can select from different subscription tiers, which determine the frequency and quantity of products delivered. The firm may offer flagship products, which are core to its offerings, and these are included in the subscription packages. Pricing structures are aligned with the value proposition of convenience and quality, ensuring that customers perceive tangible benefits in their purchase decisions. This revenue framework enables predictable cash flow and fosters long-term customer relationships through consistent engagement and satisfaction.Following the Angel funding round in August 2011, Made By Co. plans to utilize the USD 0.5 mn raised to enhance its product offerings and expand into new markets. The company is exploring opportunities in urban centers across the US, aiming to launch additional personal care lines by early 2012. This growth strategy focuses on leveraging existing customer relationships while reaching new demographics, thereby increasing overall market penetration.

## Funding rounds

- Angel, Aug 1, 2011, $0.5M — 500 Global, Kima Ventures, Hinge Capital, Betaspring

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Angel
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Angel
- Hinge Capital (https://capitalatlas.ai/funds/hinge-capital) — Angel
- Betaspring — Angel