# Madden Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madden-analytics

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.maddenanalytics.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Nov 18, 2020)
- Investors on record: 1

## About

Founded in 2020 and based in Stockholm, Sweden, Madden Analytics AB specializes in cloud-based inventory planning solutions that enhance inventory management and demand forecasting for brands.Madden Analytics AB develops software solutions that focus on inventory optimization. The company was founded in 2020 by Axel Jacobsson and Petter Flordal in Stockholm, Sweden. In November 2020, Madden Analytics AB raised SEK 4.8 million in Seed funding from ALMI Invest, marking their first funding round and total amount raised. The company has completed one deal to date, with the latest funding round occurring on November 18, 2020.Madden specializes in cloud-based inventory planning solutions designed to enhance the efficiency of inventory management, purchasing processes, and demand forecasting for brands. Their core product is a software platform that integrates inventory data across various channels to provide actionable insights into stock turnover rates, stock values, and replenishment needs. The software employs machine learning algorithms to generate demand forecasts and optimize purchase orders, enabling brands to manage their inventories effectively. Madden's solutions cater to a diverse range of clients, including retailers and wholesalers, focusing on ease of use and seamless integration with existing systems.In the most recent year of 2024, Madden Analytics AB reported a revenue of SEK 648,628.40, along with an EBITDA of SEK -344,175.80, reflecting their financial performance within the subscription-based service model they operate under.Madden Analytics AB plans to utilize its recent Seed funding of SEK 4.8 million to further enhance its software product offerings and expand into new markets. The company is targeting expansion beyond Sweden, focusing on specific European markets by the end of 2023. Their strategy includes the development of new features for their inventory management solutions aimed at improving user experience and increasing market penetration.

## Funding rounds

- Seed, Nov 18, 2020, $0.6M — ALMI Invest

## Investors

- ALMI Invest — Seed