# MadBid.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madbid-com

- Industry: Internet
- Headquarters: Chobham, UK
- Website: uk.madbid.com
- Total disclosed funding: $6M
- Latest round: Series A (Jul 26, 2010)
- Investors on record: 1

## About

MadBid.com operates a unique marketplace that enables users to buy and sell social media accounts, ensuring secure transactions and facilitating user engagement across platforms such as Instagram, Facebook, TikTok, and YouTube.Founded in 2008 in Chobham, UK, MadBid.com functions as a marketplace for social media accounts and groups. The CEO, Vitaliy Belenets, leads the company, which raised GBP 4 million in Series A funding from Atomico in July 2010. The total amount raised to date is also GBP 4 million, indicating a focused strategy on its initial offerings without any reported pivots or changes in operations.MadBid.com operates as a marketplace for the buying and selling of social media accounts, channels, and groups, facilitating secure transactions between users. The platform serves various social media networks, including Instagram, Facebook, TikTok, and YouTube, allowing users to purchase accounts with established audiences for marketing, brand promotion, or content creation. Acting as a guarantor, MadBid ensures smooth and secure financial transactions, thus providing a trust-building mechanism for buyers and sellers. The service targets individual users, influencers, and businesses aiming to enhance their social media presence globally, without restrictions on regions or demographics.MadBid generates revenue primarily through transaction fees associated with the buying and selling of social media accounts on its platform. Users engaging in these transactions are required to pay a fee to MadBid, ensuring security and reliability during the exchange process. The pricing for accounts varies based on metrics such as subscriber count and engagement level. For example, an account with a large following on Instagram may command a higher fee compared to smaller accounts. This revenue model is built on facilitating secure exchanges, allowing MadBid to benefit from transaction volumes while delivering value to both buyers and sellers.Following the Series A funding of GBP 4 million raised in July 2010, MadBid is well-positioned for future growth initiatives. The company is developing new features aimed at enhancing user experience and expanding transaction capabilities, although specific product launch timelines have not been disclosed. Additionally, MadBid plans to expand into new geographic markets, targeting users in North America and Asia by the end of 2023. The recent funding will support these initiatives, focusing on technology improvements and market entry strategies.

## Funding rounds

- Series A, Jul 26, 2010, $6M — Atomico

## Investors

- Atomico (https://capitalatlas.ai/funds/atomico) — Series A
