# Machimachi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/machimachi

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: www.machimachi.co.jp
- Total disclosed funding: $3.5M
- Latest round: Series A (Feb 6, 2019)
- Investors on record: 6

## About

Machimachi Inc. focuses on providing artisanal tea and coffee beverages, emphasizing premium quality and unique flavor profiles to cater to discerning consumers in urban markets across Asia-Pacific.Founded in 2015 and headquartered in Tokyo, Japan, Machimachi Inc. specializes in premium beverage offerings, including artisanal tea and coffee. The company has executed a total of 4 deals, with its most recent deal occurring on March 24, 2023. Machimachi successfully raised JPY 160.000 mn in its Series A funding round from investors such as FFG Venture Business Partners, OKB Capital, and Yokohama Capital, resulting in a total amount raised of JPY 160.000 mn.Machimachi specializes in premium beverage offerings, specifically focusing on artisanal tea and coffee products. The company provides an array of innovative drink options, including signature tea blends and handcrafted coffee beverages, tailored to meet the tastes of discerning consumers. These products are crafted with a strong emphasis on quality, utilizing meticulously sourced ingredients to ensure exceptional flavor and freshness. Machimachi targets a diverse clientele, including individual consumers and retailers, primarily in urban areas across Asia-Pacific markets such as Japan, South Korea, and Singapore. The end users include tea and coffee enthusiasts who value both the aesthetic and sensory experiences offered by their beverages. Additionally, the company aims to elevate everyday drinking experiences through unique combinations and presentation styles, positioning itself within the competitive landscape of premium beverage retailers.Machimachi's revenue model is centered around direct-to-consumer transactions as well as partnerships with retailers and distributors. The company generates income from sales of its flagship beverage offerings, which include both ready-to-drink and made-to-order products. Clients typically engage with Machimachi through in-store purchases and online orders, facilitating a seamless purchasing experience for consumers. The pricing structure reflects the premium nature of the products, aligning with the expectations of their target market. Specific pricing plans are designed to cater to both occasional consumers and loyal customers, fostering repeat business through loyalty programs and promotional discounts. This strategic approach to revenue generation allows Machimachi to maintain a strong market presence while continuing to innovate within the beverage sector.In March 2023, Machimachi Inc. discontinued its operations. As such, there are no current plans for new product launches, market expansions, or utilization of funds. The company's future strategies are currently unaddressed due to this cessation of operations.

## Funding rounds

- Series A, Feb 6, 2019, $1.5M — Yokohama Capital, FFG Venture Business Partners, OKB Capital
- Seed, Nov 21, 2017, $1.5M — Mitsubishi Corporation, ANRI, BEENEXT
- Seed, Jun 6, 2016, $0.6M — ANRI, BEENEXT

## Investors

- ANRI (https://capitalatlas.ai/funds/anri) — Seed
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed
- Mitsubishi Corporation — Seed
- Yokohama Capital (https://capitalatlas.ai/funds/yokohama-capital) — Series A
- FFG Venture Business Partners (https://capitalatlas.ai/funds/ffg-venture-business-partners) — Series A
- OKB Capital (https://capitalatlas.ai/funds/okb-capital) — Series A