# Mabel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mabel

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.mabel.jewelry
- Total disclosed funding: $1.3M
- Latest round: Seed (Oct 4, 2022)
- Investors on record: 3

## About

Mabel is an India-based jewelry company specializing in contemporary designs crafted from high-quality materials. It offers a unique range of customizable jewelry pieces that cater to fashion-conscious consumers seeking distinctive accessories.Founded in 2021 in Bangalore, India, Mabel creates contemporary jewelry. The company has completed 3 deals, the most recent being a SEED round on October 4, 2022, where it raised INR 56.558 million from investors including Incubate Fund, Sauce.vc, and Whiteboard Capital. Mabel's founders include Aashish Garg, Anubhav Barsaiyan, Milind Sharma, and Saadia Khalid, who bring diverse expertise to the brand. The company’s cumulative funding to date amounts to INR 56.558 million, with a current valuation of INR 536.949 million.Mabel Jewelry specializes in designing and manufacturing a variety of contemporary jewelry items, including necklaces, bracelets, earrings, and rings. The company focuses on high-quality materials and artisanal craftsmanship, offering customizable options aimed at fashion-conscious consumers. Mabel Jewelry caters to individual buyers, fashion enthusiasts, and gift purchasers, primarily targeting markets in North America, Europe, and select regions in Asia.In the most recent fiscal year of 2023, Mabel Jewelry generated revenue of INR 22,060.2 million, with an EBITDA of INR -530,953.3 million. The company operates a direct-to-consumer sales model, allowing customers to purchase products through its e-commerce platform. The pricing reflects the premium quality of their jewelry, while they may also partner with select retailers to expand their reach.Following the SEED funding of INR 56.56 million raised in October 2022, Mabel plans to enhance their team and continue developing their product line. The company is focused on launching new jewelry designs in the near future, though specific release dates have not yet been disclosed. Mabel also aims to expand its reach into new markets, specifically targeting increased penetration in North America and Europe by the end of 2024.

## Funding rounds

- Seed, Oct 4, 2022, $0.7M — Incubate Fund, Whiteboard Capital, Sauce.vc
- Seed, Sep 13, 2021, $0.6M — Incubate Fund, Whiteboard Capital

## Investors

- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Seed
- Whiteboard Capital (https://capitalatlas.ai/funds/whiteboard-capital) — Seed
- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Seed