# Maana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maana-2

- Industry: Internet
- Headquarters: France
- Website: www.auroremarket.fr
- Total disclosed funding: $4.2M
- Latest round: Series A (Sep 19, 2020)
- Investors on record: 1

## About

Maana SAS, operating through Aurore Market, specializes in providing a wide selection of organic grocery products online, catering to health-conscious consumers in France.Maana SAS was founded in 2016 and operates as an online grocery store, focusing on organic products. The company has completed 5 deals, with its most recent funding round occurring on June 1, 2021, where it raised EUR 1.13 million from M Capital and other investors. The total amount raised throughout its funding history is EUR 1.13 million, with a current valuation of EUR 20.81 million. The company does not have any known subsidiaries or parent companies. Specific global office locations have not been disclosed.Aurore Market operates as an online grocery store specializing in organic products, offering over 3,000 references derived from organic agriculture. The company's core product offerings include a wide range of bio items covering categories such as grocery products, hygiene and beauty, health supplements, and baby care essentials. The business model is designed to deliver healthy and sustainable food options at competitive prices, with discounts of up to 50% for members who subscribe to the service at an annual fee of EUR 60, or EUR 5 per month. Aurore Market caters to a diverse customer base that includes environmentally conscious consumers, families seeking healthy food choices, and individuals with specific dietary needs, such as gluten-free or vegan diets. The company operates primarily in the French market, emphasizing its commitment to sourcing products directly from local producers, particularly within the Aveyron region, thereby promoting short supply chains and fair compensation for farmers.Aurore Market generates revenue through a subscription-based model, allowing customers to access discounted organic products and services. In 2018, the company reported a revenue of EUR 119,805, while the EBITDA for that year was EUR -54,038. Subscribers benefit from reduced prices on various products, while non-members can still make purchases at standard retail prices. The transaction structure includes both direct-to-consumer sales and potentially partnerships with local producers, reinforcing its commitment to supporting the local economy. Consumers can place orders online, with home delivery or pick-up at designated locations within 24 to 48 hours. Additionally, the company offers promotional campaigns and special deals, which contribute to consistent revenue growth through its eco-conscious product offerings.In June 2021, Maana SAS raised EUR 1.13 million in Series A funding, which is intended to support its growth strategy. Future plans include the launch of new organic products and potential expansion into broader European markets. Specific launch dates for new products have not been detailed, but the company aims to leverage the recent funding to enhance its product offerings and improve service delivery.

## Funding rounds

- Series A, Sep 19, 2020, $2.6M — M Capital
- Seed, Nov 26, 2019, $1.6M — M Capital

## Investors

- M Capital (https://capitalatlas.ai/funds/m-capital) — Seed, Series A