# M5Stack

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/m5stack

- Industry: Electronics
- Headquarters: Shenzhen, China
- Website: www.m5stack.com
- Latest round: Seed (Feb 16, 2019)
- Investors on record: 2

## About

M5Stack Inc. is an innovative technology company specializing in modular Internet of Things (IoT) solutions. The firm designs user-friendly products that support various sectors, including smart manufacturing and environmental monitoring.Founded in 2015 in Shenzhen, China, M5Stack Inc. creates modular IoT devices aimed at developers and educators. The founder and CEO, Jimmy Lai, has a background in technology and entrepreneurship. The company has engaged in 2 funding deals, with the most recent deal occurring on February 16, 2019, when they raised an undisclosed amount in Seed funding from investors HAX and SOSV.M5Stack Technology Co., Ltd. specializes in a diverse range of modular Internet of Things (IoT) solutions that cater to various industries, including smart factories, agriculture, retail, and environmental monitoring. Their core product offerings consist of controllers, sensors, modules, and a variety of kits designed for both hobbyists and professional developers. These products are characterized by their modular design, allowing users to customize and scale their projects effectively. Each product is engineered to facilitate seamless integration with multiple software platforms, such as UiFlow and Arduino, enhancing their usability in real-world applications. M5Stack's client base encompasses developers, educators, and enterprises across Europe, North America, and Asia, who leverage these solutions for prototyping, educational purposes, and deployment of IoT applications.M5Stack generates revenue primarily through direct-to-consumer sales and partnerships with various retail platforms, including AliExpress, Amazon, and Taobao. The company’s transaction structure typically involves the sale of individual products, such as their flagship controllers and sensor modules, which are priced to appeal to both individual hobbyists and professional developers. Customers can purchase products directly from M5Stack’s online store or via third-party retailers, facilitating a broad market reach. In addition to hardware sales, M5Stack offers software tools and development platforms, further enhancing user engagement and driving additional revenue streams. These offerings are designed to complement the hardware products and are likely to be bundled in various sales strategies to optimize customer value and satisfaction.Moving forward, M5Stack Inc. aims to expand its product lineup with new IoT solutions set for release in late 2023. The company also plans to penetrate additional markets in Southeast Asia by the end of 2024. The Seed funding raised on February 16, 2019, will support these initiatives, allowing M5Stack to enhance its research and development efforts and broaden its market presence.

## Funding rounds

- Seed, Feb 16, 2019 — SOSV, HAX
- Seed, Jul 20, 2018 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- HAX — Seed