# M.K. Maapilim

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/m-k-maapilim

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.maapilim.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Oct 25, 2018)
- Investors on record: 3

## About

M.K. Maapilim Ltd. is a personal care company specializing in the development and distribution of hair and body care products, emphasizing natural ingredients and sustainability for a diverse consumer base.Founded in 2015, M.K. Maapilim Ltd. is based in Tel Aviv-Yafo, Israel, and focuses on personal care solutions. The company has raised a total of USD 4.5 mn in Series A funding on October 25, 2018, from investors including KDC Media Fund, Kaedan Capital Group, and Viola Group. The company’s co-founders are Jonathan Keren and Doron Baduach.M.K. Maapilim specializes in the development and distribution of personal care products, primarily focusing on hair care and body care solutions. Its core offerings include shampoos, conditioners, and body washes designed to meet specific needs such as hydration, nourishment, and cleansing. The company targets consumers who prioritize natural ingredients and sustainability, marketing its products across North America, Europe, and select Asian markets.M.K. Maapilim generates revenue through direct-to-consumer sales and partnerships with retailers and online platforms. Transactions occur via online purchases or retail distribution, with a pricing structure that accommodates both individual and bulk sales, emphasizing accessibility and value while maintaining quality standards.M.K. Maapilim Ltd. plans to utilize its Series A funding to support the development of new products targeting eco-conscious consumers. The company is considering expansion into additional markets in Asia and North America by 2022, focusing on sustainable personal care offerings. The recent funding of USD 4.5 mn will assist in enhancing product visibility and market reach.

## Funding rounds

- Series A, Oct 25, 2018, $4.5M — Viola Group, Kaedan Capital Group, KDC Media Fund

## Investors

- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series A
- Kaedan Capital Group (https://capitalatlas.ai/funds/kaedan-capital-group) — Series A
- KDC Media Fund (https://capitalatlas.ai/funds/kdc-media-fund) — Series A