# M.I.T.R.A. Agro Equipments Pvt.Ltd.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/m-i-t-r-a-agro-equipments-pvt-ltd

- Industry: Agribusiness
- Headquarters: Nashik, India
- Website: www.mitraweb.in
- Total disclosed funding: $2.7M
- Latest round: Series B (Feb 15, 2018)
- Investors on record: 3

## About

M.I.T.R.A. Agro Equipments Pvt.Ltd. specializes in manufacturing advanced agricultural spraying machinery, enhancing crop care efficiency for horticultural producers, particularly in the Indian market.Founded in 2000 and headquartered in Nashik, India, M.I.T.R.A. Agro Equipments Pvt.Ltd. focuses on creating innovative agricultural equipment. The company underwent a significant ownership change in March 2023 when Mahindra & Mahindra Ltd. acquired a 52.67% stake from Omnivore for INR 617.1 million, resulting in Mahindra & Mahindra holding a 100% stake. This acquisition aims to promote growth in the horticulture market. The company has been involved in 6 deals, with its latest transaction occurring in March 2023. The founder's history is not publicly available, and there is no mention of subsidiary companies.M.I.T.R.A. Agro Equipments Pvt.Ltd. designs and manufactures a range of agricultural spraying machines specifically for horticultural crops, including fruits such as grapes, pomegranates, oranges, and mangoes. Their product offerings include the Airotec Turbo, an Air Blast Sprayer versatile for various applications; the Bullet Sprayer, a tractor-mounted solution for effective grape protection; and the Airotec Cyclone, which delivers high air output for tall tree spraying. These machines aim to improve agricultural efficiency and reduce manual labor for farmers, serving clients primarily in regions with substantial horticultural activities.In 2022, M.I.T.R.A. Agro Equipments Pvt.Ltd. reported a revenue of INR 6,357,404.40 and an EBITDA of INR 1,123,028.90. Revenue is primarily generated through direct B2B sales of their agricultural spraying equipment to farmers and agricultural businesses, supported by a pricing strategy that encourages bulk purchases and long-term customer relationships. The company also provides after-sales support and warranty options, further entrenching its presence in the agricultural sector.Following the recent acquisition by Mahindra & Mahindra Ltd. on March 20, 2023, M.I.T.R.A. Agro Equipments Pvt.Ltd. plans to leverage this investment to expand its product lineup and market reach. The company is set to introduce new agricultural spraying products aimed at further enhancing efficiency in crop care. Additionally, there are strategic plans for geographic expansion into new regions, with a focus on markets that show potential for horticulture growth. The funding from the recent Trade Sale will support these initiatives, facilitating further development and entry into these targeted markets.

## Funding rounds

- Series B, Feb 15, 2018, $1.2M — Mahindra Partners
- Series A, Feb 18, 2014, $1.1M — Omnivore
- Seed, Oct 9, 2012, $0.3M — Unilazer Ventures

## Investors

- Unilazer Ventures (https://capitalatlas.ai/funds/unilazer-ventures) — Seed
- Omnivore (https://capitalatlas.ai/funds/omnivore) — Series A
- Mahindra Partners (https://capitalatlas.ai/funds/mahindra-partners) — Series B