# Lyte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lyte

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.lyte.com
- Total disclosed funding: $40M
- Latest round: Series B (Dec 17, 2020)
- Investors on record: 7

## About

Lyte, Inc. is a US-based company specializing in innovative data analytics solutions that enhance customer engagement and retention for businesses, primarily in the e-commerce and retail sectors.Founded in 2013 and headquartered in San Francisco, US, Lyte, Inc. provides data-driven solutions that help businesses optimize marketing strategies. The company has successfully completed 4 deals, with the most recent being a Series B round in February 2021, where they raised USD 5.00 mn from Allrise Capital. Antony Taylor, who is also the CEO, is one of the founders of the company.Lyte specializes in innovative solutions designed to enhance customer engagement and retention through its core product offerings. The company’s flagship product focuses on providing real-time data analytics and customer insights, empowering businesses to optimize their marketing strategies and drive sales growth. By leveraging advanced algorithms and artificial intelligence, Lyte’s services facilitate personalized experiences for end-users, addressing challenges such as customer churn and engagement fatigue. The company caters primarily to e-commerce platforms, retail businesses, and service providers across various sectors. Geographically, Lyte's products are deployed in key markets including North America, Europe, and select regions in Asia, ensuring a broad reach to a diverse customer base that seeks to improve operational efficiency and customer satisfaction.Lyte's revenue model is structured around a subscription-based service, which allows clients to access its suite of data analytics tools and customer engagement solutions. Clients enter into service agreements that typically involve tiered pricing plans based on the volume of data processed and the number of users accessing the platform. The pricing structure is designed to accommodate businesses of varying sizes, from small startups to large enterprises, ensuring scalability and flexibility in service deployment. Transactions are facilitated directly between Lyte and its clients, with a focus on long-term partnerships that provide ongoing support and updates to the services. This ensures that clients receive continuous value from their investment in Lyte’s technology solutions, reinforcing the company’s commitment to driving measurable results for its users.In February 2021, Lyte, Inc. raised USD 5.00 mn in Series B funding, part of a larger USD 38 mn Series B round. The funding will support the development of new products aimed at enhancing customer engagement strategies and expanding into new markets, particularly in Europe and Asia by Q4 2022. Mr. Antony Taylor will continue to lead the company as CEO.

## Funding rounds

- Series B, Dec 17, 2020, $25M — Social Capital, Jackson Square Ventures, Accomplice, Rocketship.vc
- Series A, Oct 8, 2019, $15M — Industry Ventures, Correlation Ventures, Jackson Square Ventures, Accomplice, Activist Artists Management

## Investors

- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series A
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Series A
- Jackson Square Ventures (https://capitalatlas.ai/funds/jackson-square-ventures) — Series A, Series B
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series A, Series B
- Activist Artists Management — Series A
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series B
- Rocketship.vc (https://capitalatlas.ai/funds/rocketship-vc) — Series B