# Lyst

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lyst

- Industry: Retail
- Headquarters: London, UK
- Website: www.lyst.com
- Total disclosed funding: $146M
- Latest round: Series E (May 12, 2021)
- Investors on record: 11

## About

Lyst Ltd, based in the UK, is an e-commerce platform specializing in fashion technology, connecting consumers with a vast array of clothing, footwear, and accessories from numerous brands, enhancing the shopping experience with personalized recommendations.Founded in 2010 and headquartered in London, UK, Lyst Ltd operates as a fashion technology platform that aggregates diverse fashion items from various retailers. The company has undergone strategic shifts and has successfully completed a total of 6 funding deals. The most recent funding round, an Add-on Trade Sale, occurred on April 9, 2025, when ZOZO, Inc. agreed to fully acquire Lyst Ltd for USD 154 mn. As of now, Chris Morton serves as both CEO and founder.Lyst operates a fashion technology platform that aggregates a wide range of trendy and classic clothing, footwear, and accessories from various established and emerging brands. The core offering includes an online marketplace where users can browse and purchase items from a diverse selection of retailers. Additionally, the platform features a mobile app for iOS and Android, providing personalized fashion recommendations and enabling users to track their favorite items across multiple brands. Lyst serves a fashion-conscious audience, ensuring a global reach across the United States, United Kingdom, Germany, France, Italy, and Australia.In the most recent financial year 2023, Lyst reported a revenue of USD 60.29 mn with an EBITDA of USD -21.22 mn. The company's revenue model is based on a commission structure, earning a percentage from sales made via its platform, thereby facilitating transactions between consumers and retail partners.Lyst Ltd's future growth strategy includes the upcoming launch of new products aimed at enhancing user engagement and expanding into new markets. Following the acquisition by ZOZO, Inc., the company plans to leverage this partnership to strengthen its presence in key international markets, including the USA, UK, and Europe. The recent funding will be utilized to support these expansion efforts, aiming for significant growth by capitalizing on ZOZO's established global network.

## Funding rounds

- Series E, May 12, 2021, $85M — Accel, Molten Ventures, Balderton Capital, Fidelity Investments, Novator, Venrex, 14W Ventures, C4 Ventures, Giano Ventures, LVMH Luxury Ventures
- Series C, Apr 29, 2015, $40M — Accel, Molten Ventures, Balderton Capital, Aglae Ventures, 14W Ventures
- Series B, Jan 23, 2014, $14M — Accel, Molten Ventures, Balderton Capital
- Series A, Jul 12, 2012, $5M — Accel, Molten Ventures, Venrex
- Seed, Dec 23, 2010, $1.5M — Accel

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Seed, Series A, Series B, Series C, Series E
- Molten Ventures (https://capitalatlas.ai/funds/molten-ventures) — Series A, Series B, Series C, Series E
- Venrex (https://capitalatlas.ai/funds/venrex) — Series A, Series E
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series B, Series C, Series E
- Aglae Ventures (https://capitalatlas.ai/funds/aglae-ventures) — Series C
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Series C, Series E
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series E
- Novator (https://capitalatlas.ai/funds/novator) — Series E
- C4 Ventures (https://capitalatlas.ai/funds/c4-ventures) — Series E
- Giano Ventures (https://capitalatlas.ai/funds/giano-ventures) — Series E
- LVMH Luxury Ventures (https://capitalatlas.ai/funds/lvmh-luxury-ventures) — Series E