# Lys Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lys-beauty

- Industry: Consumer Products
- Headquarters: Kennesaw, US
- Website: www.lysbeauty.com
- Total disclosed funding: $15M
- Latest round: Series A (Feb 27, 2025)
- Investors on record: 1

## About

Lys Beauty, LLC is a company focused on creating innovative beauty solutions, providing high-quality cosmetics tailored for diverse skin tones and types. Founded in 2021 by CEO Tisha Thompson in Kennesaw, US, Lys Beauty, LLC specializes in beauty products aimed at enhancing cosmetic experiences. The company successfully raised USD 15.000 mn in Series A funding led by Encore Consumer Capital on February 27, 2025, bringing total funding to USD 15.000 mn. The founder, whose previous ventures are not disclosed, aims to revolutionize the beauty industry with inclusive and innovative products. Lys Beauty specializes in a range of cosmetic products designed to enhance beauty experience across various demographics. The core offerings include high-quality makeup items crafted to suit diverse skin tones, ensuring inclusivity and accessibility. The targeted audience includes individuals seeking reliable and innovative beauty solutions, primarily within North America, Europe, and Asia-Pacific. The company's revenue model is primarily based on direct sales of beauty products to consumers, utilizing an online retail strategy that promotes accessibility. Revenue is generated through individual product sales, reflecting the quality and innovation embedded in its offerings. Strategic partnerships with beauty influencers and industry advocates further diversify revenue streams, facilitating brand awareness and customer acquisition. Lys Beauty, LLC plans to leverage the recent Series A funding of USD 15.000 mn to enhance its product lineup and expand its market reach. Upcoming product launches are anticipated to focus on inclusivity, with releases planned throughout 2025. The company aims to enter new geographic markets, including Europe and Asia, by the end of 2026. Funding will support team growth, marketing campaigns, product innovation, and scaling inventory to meet anticipated demand.

## Funding rounds

- Series A, Feb 27, 2025, $15M — Encore Consumer Capital

## Investors

- Encore Consumer Capital (https://capitalatlas.ai/funds/encore-consumer-capital) — Series A