# Lynks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lynks

- Industry: Logistics & Distribution
- Headquarters: Alexandria, Egypt
- Website: www.lynks.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Mar 2, 2017)
- Investors on record: 1

## About

Lynks Inc. is an online platform facilitating the purchase and delivery of American products to consumers in Egypt, enhancing access to international goods not readily available locally.Founded in 2014 in Alexandria, Egypt, Lynks Inc. operates as an e-commerce platform that connects consumers with American retailers. The company has undergone no significant strategy pivots and has not announced any subsidiaries. In March 2017, Lynks Inc. raised USD 0.12 mn in Seed financing from NFX, marking its first and total funding round. The founder's history is not specified in the available data.The company specializes in providing an online platform that enables customers to purchase products from leading American retailers and have them delivered to Egypt. This service is geared towards consumers looking for access to a wide range of American goods, which may not be readily available in the local market. By streamlining the purchasing process, the company addresses the challenges faced by consumers in Egypt who seek high-quality international products. The primary customer base includes individuals and families interested in accessing American brands, as well as expatriates who wish to purchase familiar items from their home country. The company operates within the Egyptian market, catering specifically to urban areas with a high concentration of internet users and e-commerce engagement.Revenue generation for the company occurs primarily through direct-to-consumer transactions facilitated on its online platform. Customers typically engage in a straightforward purchasing process, selecting products, completing transactions, and arranging for delivery. The transaction structure includes a combination of shipping fees and product markups, ensuring that the company recovers costs while providing value to consumers. Flagship offerings include high-demand items in categories such as electronics, fashion, and home goods, which attract significant consumer interest. The company's pricing strategy is crafted to be competitive while reflecting the costs associated with international shipping and logistics, ultimately ensuring a seamless shopping experience for its clients.Lynks Inc. plans to utilize the recent Seed funding of USD 0.12 mn raised in March 2017 to enhance its product offerings and expand its market reach. Future strategies involve the design and launch of new product categories aimed at diversifying consumer choices, although specific release dates are not detailed. Moreover, the company is exploring entry into new geographic regions within the Middle East to broaden its customer base, with targeted efforts to commence by 2025.

## Funding rounds

- Seed, Mar 2, 2017, $0.1M — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed