# Luup

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/luup

- Industry: Transportation Services
- Headquarters: Tokyo, Japan
- Website: www.luup.sc
- Total disclosed funding: $41M
- Latest round: Series D (Apr 25, 2023)
- Investors on record: 29

## About

Luup, Inc., based in Tokyo, Japan, specializes in developing a mobility-sharing platform called "LUUP" that integrates electric kickboards and bicycles for urban commuting solutions.Founded in 2018 in Tokyo, Japan, Luup, Inc. provides a mobile application for renting electric kickboards and bicycles. The company is co-founded by Kyouhei Miyanisi and Ryotaro Makita, with Okai Daiki serving as CEO. Luup has raised a total of JPY 500.000 mn, with a current valuation of JPY 42,391.665 mn. In November 2025, Luup, Inc. ?raised an undisclosed amount in ?venture funding ?from new investors IT-Farm, SMBC Venture Capital, MLC Ventures and Resona Asset Management Co., Ltd., Sumitomo Mitsui Banking Corporation, Mizuho Bank and Shoko Chukin Bank., with participation from returning investors Osaka Metro, Ignition Point Venture Partners and other unspecified investors. The round was part of a larger JPY 4.4 billion venture and debt funding.

Luup, Inc. operates a mobility-sharing platform that focuses on providing electric kickboards and bicycles through a smartphone application. The core service enables users to easily locate and rent electric micro-mobility devices from designated hubs known as "ports" strategically placed throughout urban areas. Launched in cities such as Tokyo, Osaka, Yokohama, and Kyoto, Luup seeks to replicate convenience across urban environments. Its target customers include urban commuters, tourists, and property owners looking to install Luup ports.Luup, Inc. generates revenue primarily through rental fees for its electric kickboards and bicycles accessed via their mobile application. Users pay for rentals based on time, with offerings such as 3-hour and 12-hour unlimited ride passes. The company operates a B2C model, engaging directly with end-users and exploring partnerships with local businesses and property owners. By allowing the use of unused spaces for Luup installations, the company expands its operational footprint and enhances revenue through increased user engagement.

The company plans to use the November 2025 funding to expedite business growth while also concentrating on enhancing safety protocols and increasing awareness of traffic regulations.

## Funding rounds

- Series D, Apr 25, 2023, $28M — SMBC Nikko Securities, Mitsubishi UFJ Trust and Banking, Mitsubishi UFJ Capital, SMBC Venture Capital, Global Brain, ANRI, Mori Trust, GMO Internet Group, Spiral Capital, Chishima Real Estate Co., Ltd., i-nest capital, Chiba Dojo, Zenrin Future Partners, Green Coin Best LLC
- Series C, Aug 17, 2021, $5.6M — Daito Trust Construction, Mercuria Investment, ANRI, Mori Trust, Spiral Capital, Adastria Co. Ltd., Daito Trust Construction, ENEOS Innovation Partners, NOBUNAGA Capital Village, Zenrin Future Partners, DG Incubation
- Series B, Jul 20, 2020, $4.2M — ANRI, Obayashi, ENEOS Innovation Partners
- Series A, Mar 1, 2020, $3.2M — Mitsubishi UFJ Capital, SMBC Venture Capital, East Ventures, Scrum Ventures, ANRI, Akatsuki Ventures, Sparks Group Ltd., PKSHA Technology, GO, THE GUILD, KSK Angel Fund

## Investors

- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A, Series D
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A, Series D
- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Series A
- Scrum Ventures (https://capitalatlas.ai/funds/scrum-ventures) — Series A
- ANRI (https://capitalatlas.ai/funds/anri) — Series A, Series B, Series C, Series D
- Akatsuki Ventures (https://capitalatlas.ai/funds/akatsuki-ventures) — Series A
- Sparks Group Ltd. — Series A
- PKSHA Technology — Series A
- GO (https://capitalatlas.ai/funds/go) — Series A
- THE GUILD — Series A
- KSK Angel Fund (https://capitalatlas.ai/funds/ksk-angel-fund) — Series A
- Obayashi — Series B
- ENEOS Innovation Partners — Series B, Series C
- Daito Trust Construction — Series C
- Mercuria Investment (https://capitalatlas.ai/funds/mercuria-investment) — Series C
- Mori Trust — Series C, Series D
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series C, Series D
- Adastria Co. Ltd. — Series C
- NOBUNAGA Capital Village (https://capitalatlas.ai/funds/nobunaga-capital-village) — Series C
- Zenrin Future Partners (https://capitalatlas.ai/funds/zenrin-future-partners) — Series C, Series D
- DG Incubation (https://capitalatlas.ai/funds/dg-incubation) — Series C
- SMBC Nikko Securities — Series D
- Mitsubishi UFJ Trust and Banking (https://capitalatlas.ai/funds/mitsubishi-ufj-trust-and-banking) — Series D
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series D
- GMO Internet Group — Series D
- Chishima Real Estate Co., Ltd. — Series D
- i-nest capital (https://capitalatlas.ai/funds/i-nest-capital) — Series D
- Chiba Dojo (https://capitalatlas.ai/funds/chiba-dojo) — Series D
- Green Coin Best LLC — Series D