# LUUM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/luum

- Industry: Healthcare Specialists
- Headquarters: Oakland, US
- Website: www.luumlash.com/
- Total disclosed funding: $4.5M
- Latest round: Series A (Nov 13, 2024)
- Investors on record: 7

## About

Based in the US, and founded in 2017 by Nathan Harding (CTO) and others and based in Oakland, US, LuumLash specializes in lash extension services. In November 2024, LuumLash raised USD 30 million in Series A funding co-led by Long Journey Ventures, Artifact Capital, and Boardman Bay Capital Management, Ulta Beauty. As of 2024, the company is led by its CEO, Jo Lawson.

 LUUM specializes in lash extension services that integrate advanced robotic technology with traditional lash artistry. The firm’s core offering combines artificial intelligence and machine learning to enhance the precision and efficiency of lash application. This technology optimizes appointment durations and ensures results, catering to beauty-conscious consumers who seek lash enhancements. LUUM’s services are tailored to both individual clients and professional lash artists, creating a dual-layer customer base that includes everyday consumers and beauty industry professionals.

 LUUM generates revenue through its lash extension services, leveraging a direct-to-consumer model that emphasizes personalized client experiences.

 The organization plans to use the November 2024 funding to increase market share and finance the introduction of its next-generation technology.

## Funding rounds

- Series A, Nov 13, 2024, $2.5M — Boardman Bay Capital Management, ULTA Beauty, Long Journey Ventures, Artifact Capital
- Seed, Aug 15, 2017, $2M — X/Seed, Triple Ring Technologies, Inc, Piedmont Capital Partners

## Investors

- X/Seed (https://capitalatlas.ai/funds/x-seed) — Seed
- Triple Ring Technologies, Inc — Seed
- Piedmont Capital Partners — Seed
- Boardman Bay Capital Management — Series A
- ULTA Beauty — Series A
- Long Journey Ventures (https://capitalatlas.ai/funds/long-journey-ventures) — Series A
- Artifact Capital (https://capitalatlas.ai/funds/artifact-capital) — Series A