# LUS Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lus-brands

- Industry: Consumer Products
- Headquarters: Toronto, Canada
- Website: www.lusbrands.ca
- Total disclosed funding: $1.2M
- Latest round: Seed (Mar 22, 2018)
- Investors on record: 9

## About

LUS Brands Inc. is a Canadian company dedicated to providing specialized hair care solutions for individuals with curly hair, focusing on a holistic approach to enhance the natural beauty of curls through effective products.Founded in 2017, LUS Brands Inc., headquartered in Toronto, Canada, specializes in curly hair care products. The company is led by CEO Sahar Saidi, who has a history of entrepreneurial ventures. In March 2018, LUS Brands Inc. successfully raised USD 1.1 mn in Seed funding, primarily from Comcast Ventures and other investors, bringing the total amount raised to USD 1.1 mn and valuing the company at USD 16.10 mn. The company has engaged in 2 total deals since its inception.Love Ur Curls® offers a streamlined approach to curly hair care with a core 3-Step System that includes cleansing, conditioning, and styling products. This comprehensive collection addresses the unique needs of various curl types—wavy, curly, and kinky-coily—while promoting the natural beauty of curls. Notably, the BLACK LABEL COLLECTION enhances the foundational system, targeting specific hair goals for consumers, and is mainly marketed in Canada and the United States.Love Ur Curls® operates a direct-to-consumer business model, generating revenue from the sale of individual products and bundled kits. The flagship 3-Step System is priced to reflect the premium nature of its formulations. The company encourages customer engagement through promotional activities, such as free gifts with purchases and limited-time discounts. Sales are made primarily online, with options for subscriptions or recurring orders for loyal customers, fostering repeat business in the curly hair care market.In March 2018, LUS Brands Inc. raised USD 1.1 mn in Seed funding, led by Comcast Ventures, to support future growth initiatives. The company is expected to design and launch new products aimed at expanding their product line, although specific details on release dates remain undisclosed. LUS Brands Inc. is also looking to expand into new geographic regions, focusing on markets beyond Canada and the United States, with further details to be outlined in future strategic plans.

## Funding rounds

- Seed, Mar 22, 2018, $1.1M — Comcast Ventures, Sound Ventures, Buckley Endeavors, Serra Angel, LLC, Marine Layer Investments, Kaktus Capital Inc., Angellist-SDA-Funds, Anderson Family Trust
- Seed, Jan 4, 2018, $0.1M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Seed
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Seed
- Buckley Endeavors — Seed
- Serra Angel, LLC — Seed
- Marine Layer Investments — Seed
- Kaktus Capital Inc. — Seed
- Angellist-SDA-Funds — Seed
- Anderson Family Trust — Seed