# Lunio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lunio

- Industry: Software
- Headquarters: Manchester, UK
- Website: www.lunio.ai
- Total disclosed funding: $18M
- Latest round: Series A (Sep 29, 2022)
- Investors on record: 3

## About

Based in Lancashire, UK, and founded in 2018 by its CEO Neil Andrew, and COO Segev Hochberg, PPC Protect Limited trading as Lunio is a software development company that provides a click fraud protection platform that utilizes artificial intelligence to monitor, analyze and detect fraudulent advertisements. In September 2022, the firm GBP 14 million in series A funding led by investor Smedvig Capital, with participation from individual investors. As of May 2023, the firm has prevented over 100 million fraudulent clicks, saving USD 94 million, and has protected over 1000 enterprises, covering over 10,000 individual advertising accounts and representing over 2500 users.

PPC Protect Limited offers automated invalid and low-value click fraud prevention systems across more than 25 networks including – Google, Facebook, Twitter, Reddit, TikTok, YouTube, Yandex, Naver, etc. The firm finds click fraud, uncover bot and unattended clicks through dark pattern used by websites, apps, and ad network, analyze traffic behavior across all acquisition channels, and automatically prevents real-time click fraud and ad investment by ensuring its clients pay only for clicks that have a high probability to convert, through Artificial Intelligence (AI). Lunio also offers cross-network analysis through cybersecurity techniques and feedback optimization. The company's client base includes Turners Cars, Modo25, Driva, Epos Now, and Circus.

## Funding rounds

- Series A, Sep 29, 2022, $16M — Smedvig Capital
- Seed, Dec 23, 2020, $2.7M — Fuel Ventures
- Seed, Oct 16, 2019, $0.2M — SFC Capital

## Investors

- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed
- Fuel Ventures (https://capitalatlas.ai/funds/fuel-ventures) — Seed
- Smedvig Capital (https://capitalatlas.ai/funds/smedvig-capital) — Series A