# Lune & Wild

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lune-wild

- Industry: Food
- Headquarters: London, UK
- Website: www.luneandwild.co.uk
- Total disclosed funding: $2.9M
- Latest round: Series A (Mar 31, 2026)
- Investors on record: 1

## About

Based in the UK, Lune & Wild specializes in nutritious and organic meals for babies and children, focusing on various developmental stages and dietary requirements.Lune & Wild is a UK-based company founded in 2020, located in London. The company offers healthy meal solutions for infants and children. It was recently involved in a Series A funding round, raising EUR 2.3 mn from Guinness Global Investors. The total amount raised till now is also EUR 2.3 mn, marking the culmination of its funding efforts. The company has executed 1 deal to date, with the latest deal dated June 1, 2026. The founder’s history is not provided.Lune & Wild specializes in providing a range of nutritious and organic meals specifically designed for babies and children, catering to various developmental stages and dietary needs. Their core offerings include baby weaning purees, toddler meals, and snacks, all made from high-quality organic ingredients. The meals are developed in collaboration with pediatric dietitians to ensure balanced nutrition for growing children. Products are available for different age groups, including babies aged 6-12 months, toddlers aged 1-3 years, and children aged 4 years and older. The company primarily serves busy parents in the United Kingdom, with plans to expand into other markets, focusing on regions where there is a growing demand for convenient and healthy food options for children.Lune & Wild generates revenue through a direct-to-consumer e-commerce model, offering subscription services that provide customers with regular deliveries of their meal products. Customers can subscribe to receive meal boxes at their convenience, with options to save on their first two orders. The company's pricing structure includes various bundles, such as the Stage 2 Baby Weaning Bundle, which features a range of purees tailored for infants. Each bundle contains multiple servings, allowing for flexible meal planning for families. The revenue model is designed to foster customer loyalty through repeat purchases and referrals, leveraging incentives like discounts for recommending the service to friends.In June 2026, Lune & Wild raised EUR 2.3 mn in Series A funding, led by Guinness Global Investors, to scale production capacity, expand its retail footprint, accelerate retail launches, and invest in marketing and team hires. The company is designing new products aimed at enhancing its meal offerings and is planning to enter additional markets where there is a demand for convenient and nutritious food for children.

## Funding rounds

- Series A, Mar 31, 2026, $2.9M — Guinness Global Investors

## Investors

- Guinness Global Investors (https://capitalatlas.ai/funds/guinness-global-investors) — Series A