# LUNASOFT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lunasoft

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.lunasoft.co.kr
- Total disclosed funding: $20M
- Latest round: Series B (Jul 21, 2022)
- Investors on record: 7

## About

LunaSoft Inc. is a South Korean company focused on developing B2B customer relationship management (CRM) and AI-powered messaging services, enhancing customer interactions for businesses across various sectors.Founded in 2016 in Seoul, South Korea, LunaSoft Inc. specializes in CRM solutions, primarily catering to the Korean market. In July 2022, the company raised KRW 14.2 billion in Series B funding led by Company K Partners, with additional investments from several other firms. The founder's previous ventures are not publicly documented.LunaSoft offers B2B CRM and AI-driven customer consultation services, with its flagship product, HappyTalk, facilitating efficient customer interactions. This includes personalized marketing tools that enhance user engagement through automated messaging and onboarding processes, achieving up to a 95% reduction in registration drop-off rates. The company aims to expand its client communication strategies in various industries, maintaining a strong presence in the South Korean market while planning international growth.LunaSoft operates on a subscription-based revenue model, providing businesses with access to its AI-driven CRM tools. Services like HappySync are available for onboarding and marketing consent, which enhance user engagement by up to 92%. The pricing structure accommodates diverse client needs, potentially featuring tiered subscription plans. The integration of advanced AI technology, such as Bloom AI, allows the company to deliver tailored support to clients, boosting overall service value.Following the Series B funding raised on July 21, 2022, totaling KRW 24.2 billion, LunaSoft intends to leverage these resources to pursue overseas expansion and explore new sectors, including travel, education, and content creation. This strategy aims to broaden the company's market reach and enhance its service offerings, aligning with its goal of becoming a comprehensive provider of AI-powered CRM solutions.

## Funding rounds

- Series B, Jul 21, 2022, $11M — WONIK Investment Partners, Company K Partners, Time Folio Asset Management, STIC Ventures, Mirae Asset Securities
- Series B, Dec 10, 2020, $9.2M — SBVA, Premier Partners

## Investors

- SBVA (https://capitalatlas.ai/funds/sbva) — Series B
- Premier Partners (https://capitalatlas.ai/funds/premier-partners) — Series B
- WONIK Investment Partners (https://capitalatlas.ai/funds/wonik-investment-partners) — Series B
- Company K Partners (https://capitalatlas.ai/funds/company-k-partners) — Series B
- Time Folio Asset Management — Series B
- STIC Ventures (https://capitalatlas.ai/funds/stic-ventures) — Series B
- Mirae Asset Securities (https://capitalatlas.ai/funds/mirae-asset-securities) — Series B