# LumenAd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lumenad

- Industry: Software
- Headquarters: Missoula, US
- Website: www.lumenad.com
- Total disclosed funding: $2M
- Latest round: Seed (Mar 5, 2020)
- Investors on record: 1

## About

LumenAd specializes in managed media services that enhance marketers' paid advertising efforts by integrating ad performance data across various channels for better reporting and effectiveness.Founded in 2014 in Missoula, US, LumenAd provides managed media services to assist marketers. The company raised USD 2.000 mn in Seed funding in March 2020, led by Next Frontier Capital. Ryan Hansen serves as CEO, previously co-founding other ventures that contribute to his expertise in digital advertising.LumenAd's primary offering includes a managed media service that assists marketers with their paid advertising initiatives through integrated ad performance data management. It also offers a free application for consolidating ad data, serving clients from small businesses to large enterprises across various industries. Additionally, LumenAd operates Pathlabs, which provides service-based solutions to connect in-house teams and media vendors, facilitating comprehensive management of digital advertising campaigns primarily in North America with potential outreach to international markets as needed.LumenAd generates revenue through partnerships and managed services focused on digital advertising expertise. Clients can choose between a subscription model for the free ad data unification app or a managed media service that includes tailored campaign execution. Revenue is derived from service contracts with options for ongoing monthly fees or project-based billing, ensuring a performance-driven approach to client advertising needs.In March 2020, LumenAd raised USD 2.000 mn in Seed funding, which will support the development of new products, including enhancements to their managed services and ad data application. The company plans to expand into additional North American markets, aiming for completion by the end of 2023. The recent funding will facilitate these initiatives, enabling LumenAd to enhance service offerings and reach new clients.

## Funding rounds

- Seed, Mar 5, 2020, $2M — Next Frontier Capital

## Investors

- Next Frontier Capital (https://capitalatlas.ai/funds/next-frontier-capital) — Seed