# Lulabop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lulabop

- Industry: Consumer Products
- Headquarters: Seattle, US
- Website: www.myheroclip.com
- Total disclosed funding: $0.5M
- Latest round: Seed (May 19, 2017)
- Investors on record: 1

## About

Lulabop, Inc. develops innovative carrying solutions through its flagship product, MyHeroClip, designed for hands-free convenience across a variety of user applications, catering to outdoor enthusiasts and tradespeople.Founded in 2012 and headquartered in Seattle, US, Lulabop, Inc. specializes in carrying solutions. The company has raised USD 1.1 mn in Seed funding as of September 12, 2018, and has completed two deals to date.MyHeroClip specializes in innovative carrying solutions designed to enhance user convenience across various applications. The company’s flagship product is a versatile clip that securely attaches to belts, bags, or other items, allowing users to easily carry and access a range of tools, gadgets, or personal items. This product addresses everyday challenges faced by outdoor enthusiasts, tradespeople, and everyday consumers who require hands-free convenience while on the go. Since its introduction, the product has gained traction among customers in North America and select markets in Europe, appealing particularly to those in the outdoor, sports, and trades industries. MyHeroClip prioritizes user functionality and durability, ensuring that their products meet the needs of diverse end-users seeking reliable carrying solutions.The revenue model of MyHeroClip primarily relies on direct-to-consumer sales through its e-commerce platform, alongside potential partnerships with retailers for broader distribution. Transactions typically involve customers purchasing individual clips or bulk orders for organizational use in various sectors, such as construction and outdoor recreation. Pricing plans are structured to cater to different customer segments, with bulk pricing incentives for businesses seeking to equip employees with carrying solutions. This transactional framework allows for a streamlined purchasing experience, ensuring that users can quickly access the products necessary for their needs. As MyHeroClip continues to expand its product lineup, the revenue structure is expected to evolve in tandem with its growing customer base and the introduction of new offerings.Lulabop, Inc. plans to leverage the recent Seed funding of USD 1.1 mn raised in September 2018 to enhance product development and expand its market reach. The company intends to launch new innovative carrying solutions by late 2023 and targets expansion into European markets, aiming to establish a presence in key outdoor and sporting goods retailers by 2024.

## Funding rounds

- Seed, May 19, 2017, $0.5M — SWAN Venture Fund

## Investors

- SWAN Venture Fund (https://capitalatlas.ai/funds/swan-venture-fund) — Seed