# Lula

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lula-2

- Industry: Software
- Headquarters: Philadelphia, US
- Website: www.lulacommerce.com/
- Total disclosed funding: $14M
- Latest round: Series A (Oct 28, 2025)
- Investors on record: 17

## About

Lula Inc. is a digital commerce solutions provider focused on optimizing e-commerce operations for various retail sectors through innovative technology and data-driven insights.Founded in 2020 in Philadelphia, US, Lula Inc. specializes in digital commerce solutions. The company was established by Adit Gupta and Tom Falzani and has completed 6 deals since inception, with the most recent funding round taking place on March 23, 2022. Lula has raised a total of USD 0.10 mn, with the latest round led by Penn Medicine.Lula Commerce offers a comprehensive suite of digital commerce solutions that enhance e-commerce operations across retail sectors. Their primary offerings include Lula Hub, an AI-powered commerce engine, and Lula Direct, which supports enterprise-grade web and mobile ordering. Additional services consist of Lula Channels for centralized order and financial data, and Lula Analytics for actionable retail insights. Unique features such as virtual kiosks for customer shopping and AI-driven support through Lula AI Voice cater to convenience stores, dollar stores, liquor stores, specialty retailers, and quick-service restaurants in North America.Lula's revenue model is based on subscription services and partnership agreements tailored for retailers. Retailers subscribe to service packages including Lula Hub and Lula Direct, often structured with tiered pricing based on feature access. Partnerships with platforms like Uber Eats, Grubhub, and DoorDash facilitate seamless transaction processing and digital fund collection, improving financial efficiency and profitability for retailers.Lula Inc. plans to leverage its recent venture funding of USD 100,000 from Penn Medicine, received on March 23, 2022, to enhance product offerings and explore new market opportunities. In October 2025, Lula Inc. raised USD 8 million in series A funding led by Seminal Capital Holdings, with participation from Green Circle Capital Partners, GO PA Fund, Rich Products Ventures, NZVC, Outlander VC, and UP.Partners. The company plans to utilize the October 2025 funding for team expansion and technology development to support digital commerce solutions for convenience retailers.

## Funding rounds

- Series A, Oct 28, 2025, $8M — SEMCAP, Rich Products Ventures, Green Circle Capital Partners, UP.Partners, Outlander VC, NZVC, GO PA Fund
- Seed, Feb 3, 2022, $5.5M — Ben Franklin Technology Partners, SOSV, EasyPost, Park City Angels, Alumni Ventures Group, Ripple Ventures, Broad Street Angels, UP.Partners, Outlander VC, NZVC, simple.Capital, Stonks Inc.
- Seed, Dec 16, 2020 — SOSV, Food-X

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- Food-X — Seed
- Ben Franklin Technology Partners (https://capitalatlas.ai/funds/ben-franklin-technology-partners) — Seed
- EasyPost — Seed
- Park City Angels (https://capitalatlas.ai/funds/park-city-angels) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Ripple Ventures (https://capitalatlas.ai/funds/ripple-ventures) — Seed
- Broad Street Angels — Seed
- UP.Partners (https://capitalatlas.ai/funds/up-partners) — Seed, Series A
- Outlander VC (https://capitalatlas.ai/funds/outlander-vc) — Seed, Series A
- NZVC (https://capitalatlas.ai/funds/nzvc) — Seed, Series A
- simple.Capital (https://capitalatlas.ai/funds/simple-capital) — Seed
- Stonks Inc. — Seed
- SEMCAP (https://capitalatlas.ai/funds/semcap) — Series A
- Rich Products Ventures (https://capitalatlas.ai/funds/rich-products-ventures) — Series A
- Green Circle Capital Partners (https://capitalatlas.ai/funds/green-circle-capital-partners) — Series A
- GO PA Fund — Series A