# Luel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/luel

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.luel.ai/
- Total disclosed funding: $31M
- Latest round: Seed (May 15, 2026)
- Investors on record: 7

## About

Luel Inc. is a US-based company specializing in an AI training data marketplace, focusing on the creation and licensing of rights-cleared multimedia data to support AI model development. Co-founded by Inigo Lenderking and William Namgyal (CEO) in 2025, Luel Inc. operates as an AI training data marketplace, facilitating transactions between contributors of multimedia content and teams needing high-quality datasets for AI. The company is headquartered in San Francisco, US. In May 2026, Luel Inc. raised USD 31.2 million in seed funding co-led by new investors General Catalyst Partners, Lightspeed and returning investor Y Combinator, with participation from new investors Ritual Capital, Orange Collective, SV Angel and Human Capital. Individual and other unspecified investors also participated in this round. Luel operates as an AI training data marketplace, specializing in the creation, curation, and licensing of rights-cleared data. The company enables transactions between contributors recording multimedia content—such as audio conversations, video tutorials, and screen recordings—and teams seeking high-quality training datasets for AI model development. Core offerings include Spanish conversational audio recordings, Hebrew script reading, first-person origami demonstration videos, and a diverse music library. Luel's platform serves clients globally, connecting over 600,000 contributors with organizations in need of tailored data solutions across the US, Europe, and Asia.Luel's revenue model is transaction-based, compensating contributors for generated data while clients pay for licensed datasets. Contributors can earn USD 18 per hour for Spanish audio and USD 42 per hour for Hebrew reading, with origami videos at USD 10.20 per hour. Licensing agreements cater to both B2B and direct-to-consumer segments, allowing tailored dataset acquisitions for AI models, thereby generating revenue through direct sales and partnerships with enterprises. The company plans to utilize the May 2026 funding to scale its platform and expand its global contributor network, enhancing the collection and supply of human training data for AI systems. Luel is focused on further developing its product offerings and expanding into new geographic regions to meet the increasing demand for ethically sourced AI training data.

## Funding rounds

- Seed, May 15, 2026, $31M — Lightspeed Venture Partners, General Catalyst Partners, SV Angel, Y Combinator, Human Capital, Ritual Capital, Orange Collective

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Human Capital (https://capitalatlas.ai/funds/human-capital) — Seed
- Ritual Capital (https://capitalatlas.ai/funds/ritual-capital) — Seed
- Orange Collective (https://capitalatlas.ai/funds/orange-collective) — Seed