# Lucy Goods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lucy-goods

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.lucy.co
- Total disclosed funding: $10M
- Latest round: Series A (Feb 24, 2020)
- Investors on record: 5

## About

Lucy Goods, Inc. is a company that creates nicotine-based products for adult consumers, focusing on innovative, tobacco-free solutions that cater to modern preferences in nicotine consumption.Founded in 2016 by Bruno Doria, David Renteln, John Coogan, and Samy Hamdouche, Lucy Goods, Inc. is headquartered in Los Angeles, United States. The company has undergone a focused strategy on nicotine alternatives and has successfully raised funding through two deals, with the latest being a Series A round that raised USD 10.000 mn on February 24, 2020, led by RRE Ventures and participated by FundRx, Greycroft Partners, Vice Ventures, and Y Combinator. David Renteln serves as the CEO.Lucy specializes in nicotine-based products designed for adult users, with a focus on innovative and tobacco-free solutions. The company’s core offerings include Breakers pouches and nicotine gum, featuring a variety of flavors and nicotine strengths to cater to diverse consumer preferences. Breakers pouches provide a unique hydrating experience with strengths up to 12mg, while the gum options include flavors such as Espresso, Mango, Berry Citrus, and Mint, with nicotine strengths ranging from 2mg to 8mg. These products aim to enhance focus, boost energy, or provide relaxation, addressing the needs of individuals looking for alternatives to traditional tobacco products. Lucy primarily serves adult consumers in markets such as the United States, Canada, and the United Kingdom, focusing on those seeking modern nicotine solutions.The revenue generation model for Lucy is centered around direct-to-consumer sales through their online platform, where customers can purchase individual products or sets at fixed prices. For example, a 6-pack of Breakers pouches is priced at USD 39.99, while the nicotine gum retails at USD 42.54 for a similar pack. Transactions occur as one-time purchases, with the potential for repeat customers due to the nature of nicotine consumption. The company emphasizes its commitment to providing a unique experience, encouraging customer loyalty and repeat business. Their products are marketed directly to adult users, ensuring compliance with age restrictions and creating a targeted client base that values quality and innovation in nicotine delivery.In February 2020, Lucy Goods, Inc. raised USD 10.000 mn in Series A funding, led by RRE Ventures, with plans to expand their product line and geographic reach. The company is currently focused on developing new products to enhance their existing offerings and is targeting expansion into additional international markets to increase their presence. The recent funding will be utilized to support these initiatives and ensure the successful rollout of new offerings aimed at meeting the evolving needs of adult consumers.

## Funding rounds

- Series A, Feb 24, 2020, $10M — RRE Ventures, Greycroft, Y Combinator, FundRx, Vice Ventures

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A
- FundRx (https://capitalatlas.ai/funds/fundrx) — Series A
- Vice Ventures (https://capitalatlas.ai/funds/vice-ventures) — Series A