# Lucy activewear

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lucy-activewear

- Industry: Consumer Products
- Headquarters: Alameda, US
- Website: www.lucy.com
- Total disclosed funding: $20M
- Latest round: Series G (Jul 18, 2005)
- Investors on record: 5

## About

Lucy activewear, Inc. specializes in women's activewear, delivering functional and stylish apparel designed for fitness and wellness activities, prioritizing both performance and comfort for an active lifestyle.Founded in 1999, Lucy activewear, Inc. is based in Alameda, US, and focuses on producing high-quality activewear for women. In August 2007, VF Corporation acquired Lucy activewear, Inc., although the financial details were not disclosed. The company has participated in two investment deals, with the most recent being a Series G round in which they raised USD 20.3 mn from investors including Chico's FAS, Inc., Lone Pine Capital, Maveron, Oak Investment Partners, and Sutter Hill Ventures.Lucy.com specializes in providing innovative solutions within the health and wellness sector, focusing on a core suite of products designed to enhance consumer well-being. Their flagship offerings include a range of health supplements and functional food products that aim to address specific health needs such as immune support and digestive health. The company’s products are designed with a strong emphasis on quality ingredients, science-backed formulations, and user-friendly packaging, catering to health-conscious consumers. Lucy.com primarily targets markets in North America and Europe, with a growing customer base that includes individual consumers, healthcare practitioners, and wellness retailers.The revenue structure of Lucy.com is based on direct-to-consumer sales as well as partnerships with wellness retailers. The company employs a subscription model for its flagship products, allowing customers to receive regular shipments at a set interval, ensuring they have continuous access to their health solutions. Additionally, Lucy.com engages in wholesale transactions with wellness retailers, providing them with competitively priced products to enhance their inventory. These transactions facilitate a steady and predictable revenue stream, as customers often opt for recurring purchases due to the effectiveness and quality of the products. Pricing plans are strategically set to appeal to both individual consumers and businesses, fostering long-term relationships and customer loyalty.Lucy activewear, Inc. plans to leverage recent funding to enhance its product offerings and expand market reach. The company aims to introduce new activewear lines targeting both the athleisure and performance segments. Additionally, Lucy activewear, Inc. is focusing on expanding its presence in international markets, particularly in Asia and Europe, by 2025. The funding from the Series G round will be instrumental in supporting these initiatives, allowing the company to invest in product development and marketing strategies to effectively penetrate these new regions.

## Funding rounds

- Series G, Jul 18, 2005, $20M — Oak Investment Partners, Sutter Hill Ventures, Maveron, Lone Pine Capital, Chico's FAS, Inc.

## Investors

- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series G
- Sutter Hill Ventures (https://capitalatlas.ai/funds/sutter-hill-ventures) — Series G
- Maveron (https://capitalatlas.ai/funds/maveron) — Series G
- Lone Pine Capital — Series G
- Chico's FAS, Inc. — Series G