# Lucky Energy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lucky-energy

- Industry: Consumer Products
- Headquarters: Austin, US
- Website: www.luckybevco.com/
- Total disclosed funding: $63M
- Latest round: Series B (Nov 11, 2025)
- Investors on record: 11

## About

Based in Texas, US, and founded in 2023 by founder and CEO Richard Laver, Lucky Bev Co., doing business as Lucky Energy, offers beverages with zero sugar and zero aftertaste, targeting consumers seeking clean energy alternatives.Based in Texas, US, and founded in 2023 by founder and CEO Richard Laver, Lucky Bev Co., doing business as Lucky Energy, offers beverages with zero sugar and zero aftertaste, targeting consumers seeking clean energy alternatives. In November 2025, Lucky Energy raised USD 25 million in series B funding led by new investor Paine Schwartz Partners, with participation from other new investors Sequel Holdings, Joyance Partners, and North Fifth Services. Other unspecified investors also participated in the round. The company's flagship product, Lucky Energy Drinks, boasts five super ingredients, including beta-alanine and maca, designed for sustained physical and mental endurance. The company offers clean energy products that boast zero sugar and zero aftertaste, targeting consumers seeking an alternative to traditional energy drinks. The company generates revenue by selling product through its site that cost USD 34.88. The company will use the November 2025 funding to grow its retail reach across the U.S., build new partnerships, enhance marketing efforts, and hire more staff to meet rising product demand.

## Funding rounds

- Series B, Nov 11, 2025, $25M — Paine Schwartz Partners, Sequel Holdings, Joyance Partners, North Fifth Services
- Series A, Mar 27, 2025, $14M — Maveron, Sapphire Ventures, Brand Foundry Ventures, Imaginary Ventures, DMG Ventures, Sugar Capital, Second Sight Ventures
- Series A, Sep 30, 2024, $12M — Sapphire Ventures, Brand Foundry Ventures, Imaginary Ventures, Sugar Capital
- Seed, Apr 2, 2024, $8M — Brand Foundry Ventures, Imaginary Ventures, Sugar Capital
- Seed, Nov 17, 2023, $4M — Imaginary Ventures

## Investors

- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Seed, Series A
- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed, Series A
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Seed, Series A
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series A
- Maveron (https://capitalatlas.ai/funds/maveron) — Series A
- DMG Ventures (https://capitalatlas.ai/funds/dmg-ventures) — Series A
- Second Sight Ventures (https://capitalatlas.ai/funds/second-sight-ventures) — Series A
- Paine Schwartz Partners (https://capitalatlas.ai/funds/paine-schwartz-partners) — Series B
- Sequel Holdings (https://capitalatlas.ai/funds/sequel-holdings) — Series B
- Joyance Partners (https://capitalatlas.ai/funds/joyance-partners) — Series B
- North Fifth Services — Series B