# Lucid Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lucid-commerce

- Industry: Media
- Headquarters: Seattle, US
- Website: www.lucidcommerce.com
- Total disclosed funding: $17M
- Latest round: Series C (Jul 29, 2011)
- Investors on record: 5

## About

Lucid Commerce, Inc. is a technology company focused on providing innovative solutions for e-commerce and digital marketing, enhancing online sales performance for businesses.Founded in 2005 and headquartered in Seattle, US, Lucid Commerce, Inc. specializes in e-commerce solutions. The company underwent a significant development when it was acquired by Adap.tv in May 2014. The founder's history is not publicly available, and no subsidiaries are mentioned. The company has completed a total of 5 deals, with its latest funding round being Series C, which raised USD 8.00 mn from lead investor RHO Capital Partners and others, bringing the total amount raised to USD 8.00 mn.Lucid Commerce, Inc. offers a range of digital solutions designed to optimize e-commerce performance. Their services focus on enhancing online sales strategies, including tools for data analytics, customer engagement, and marketing automation to improve user experience and drive revenue. The company serves a diverse clientele, addressing the needs of businesses looking to expand their online presence and sales capabilities.Lucid Commerce, Inc. generates revenue through its innovative e-commerce solutions and consulting services. This includes business-to-business transactions with companies aiming to leverage digital platforms for increased sales and customer acquisition. The company's pricing structure varies based on the services provided, which include subscription-based models and tailored consulting solutions.In the wake of its latest funding round in May 2014, Lucid Commerce, Inc. aims to enhance its product offerings by designing new tools for e-commerce analytics and customer engagement, with expected releases in the upcoming year. The company plans to expand its reach into European and Asian markets by the end of 2023, leveraging the funds raised to support these growth initiatives and enhance operational capabilities.

## Funding rounds

- Series C, Jul 29, 2011, $8M — OVP Venture Partners, RHO, StarVest Partners, Greycroft
- Series B, Apr 16, 2010, $5M — OVP Venture Partners, Greycroft
- Series B, Sep 15, 2009, $1.9M — OVP Venture Partners, Adinvest
- Series A, Jun 13, 2008, $2.5M — OVP Venture Partners

## Investors

- OVP Venture Partners (https://capitalatlas.ai/funds/ovp-venture-partners) — Series A, Series B, Series C
- Adinvest — Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B, Series C
- RHO (https://capitalatlas.ai/funds/rho) — Series C
- StarVest Partners (https://capitalatlas.ai/funds/starvest-partners) — Series C