# Loyyal Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loyyal

- Industry: Software
- Headquarters: Dubai, United Arab Emirates
- Website: www.loyyal.com
- Latest round: Seed (Jan 1, 2017)
- Investors on record: 2

## About

Loyyal Corporation, based in the UAE, specializes in enhancing loyalty programs through innovative blockchain solutions, offering a suite of products designed to streamline operations for program owners and merchants.Founded in 2014 in Dubai, United Arab Emirates, Loyyal Corporation focuses on loyalty solutions and underwent a strategic evolution to incorporate blockchain technology. The company was founded by Gregory Simon, who has a history of entrepreneurship. As of August 2019, Loyyal raised USD 2.30 mn in funding from investors including Reffind Limited and others, bringing their total amount raised to USD 2.30 mn.Loyyal specializes in innovative solutions aimed at enhancing loyalty programs through a suite of advanced products. Central to their offerings is Access Point, a comprehensive operating system that automates partner onboarding and ongoing merchant management, facilitating seamless connectivity between various stakeholders, including program owners, partners, and merchants. Another key product is Reward Point, which provides a diverse array of rewards spanning leisure, lifestyle, travel, and emerging Web3.0 options such as NFTs and cryptocurrencies. Loyyal also offers Xpand Point, a blockchain-enabled platform designed for real-time point exchanges across multiple loyalty programs, adding significant value to loyalty points while minimizing liability for program owners. Additionally, the Perk platform is tailored for small and medium-sized enterprises (SMEs) and direct-to-consumer (D2C) brands, enabling efficient creation and management of loyalty programs while integrating smoothly with existing business systems. Loyyal's products are targeted primarily at markets in the Middle East, North America, and Southeast Asia, serving a diverse customer base that includes SMEs, large retailers, and loyalty program operators.Loyyal generates revenue through a combination of subscription fees and partnership arrangements with loyalty program operators and merchants. Their business model revolves around licensing their suite of products, including Access Point, Reward Point, Xpand Point, and Perk to clients, who benefit from enhanced operational efficiencies and increased customer engagement. For instance, a typical transaction may involve a loyalty program owner subscribing to Access Point for a monthly fee, while simultaneously partnering with various merchants to offer rewards through Reward Point, thereby creating additional revenue streams. The transaction structure supports both B2B and direct-to-consumer models, allowing program owners to manage their rewards ecosystem effectively. Pricing plans are structured around the scale of the loyalty program and the specific suite of services utilized, ensuring that clients receive tailored solutions that meet their operational needs.Loyyal Corporation is currently focused on expanding its product offerings and geographic reach. They are designing new products aimed at further enhancing the capabilities of loyalty programs, with specific details on release dates to be announced. The company is targeting expansion into new markets, focusing on regions such as Africa and Europe, with plans to establish a presence by the end of 2021. The recent funding raised in August 2019 will support these initiatives, enabling Loyyal to enhance their product development and market entry strategies.

## Funding rounds

- Seed, Jan 1, 2017 — Womena, Hayaat Group

## Investors

- Womena (https://capitalatlas.ai/funds/womena) — Seed
- Hayaat Group — Seed