# Loyoly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loyoly

- Industry: Internet
- Headquarters: Paris, France
- Website: www.loyoly.io
- Total disclosed funding: $1.4M
- Latest round: Seed (Jan 1, 2023)
- Investors on record: 3

## About

Based in Paris, France, and founded in 2020 by co-founders Joseph Aubry, Thomas Guibert, and Thierry Girod, AURA CORP. is doing business as Loyoly, a loyalty and referral platform that helps brands grow their businesses through gamification and user-generated content. The platform assists in sending reward-related emails, collects valuable customer data, and centralises all loyalty programme information, making it simple for brands to measure success and make data-driven decisions. In January 2023, Loyoly raised EUR 1.35 million in seed funding from investors Épopée Gestion, Premier Étage, and Siparex.
 
The core product of Loyoly is an advanced admin dashboard that empowers businesses to create a unique and engaging loyalty experience. With easy-to-use tools, brands can personalise their loyalty programmes, set up rewards, and send automated emails to maintain customer engagement. The platform is designed to be easily integrated into websites, catering to the growing mobile shopping market as well. Loyoly's platform offers two main components: referral and loyalty, and UGC and reviews. With a gamified approach, Loyoly empowers businesses to incentivize customer actions, such as referrals, purchases, reviews, and more. By incorporating UGC and customer reviews, brands can build trust and improve conversion rates throughout the customer journey. Its clientele includes a diverse range of companies, such as Le Gramme, ODEN, Charlotte Bio, and more.


The company generates revenue through its monthly subscriptions, which cost USD 59 per month for basic and USD 249 per month for premium.


The company plans to use the January 2023 funding to expand its team.

## Funding rounds

- Seed, Jan 1, 2023, $1.4M — Siparex, Epopee Gestion, Premier Etage

## Investors

- Siparex (https://capitalatlas.ai/funds/siparex) — Seed
- Epopee Gestion (https://capitalatlas.ai/funds/epopee-gestion) — Seed
- Premier Etage — Seed