# Loyalty Prime

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loyalty-prime

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.loyaltyprime.com
- Total disclosed funding: $7.1M
- Latest round: Series B (Feb 6, 2020)
- Investors on record: 5

## About

Loyalty Prime GmbH is a technology firm that develops tailored software solutions for enhancing customer loyalty and engagement across diverse industries, particularly focusing on small to mid-sized enterprises.Founded in 2014 in Munich, Germany, Loyalty Prime GmbH specializes in loyalty management solutions. The company has successfully completed 3 deals, with its most recent funding round being a Series B in February 2020. The firm raised EUR 5 million, led by Hi Inov - Dentressangle, alongside investors including BayBG, Senovo, and Unternehmertum Venture Capital. The current valuation of the company is EUR 18.747 mn.Loyalty Prime GmbH offers a range of software applications designed to automate workflows and enhance data management for small to mid-sized enterprises in sectors like healthcare, finance, and retail. The solutions focus on improving operational efficiency and data accuracy, serving markets across North America, Europe, and parts of Asia, where adoption of technology-driven solutions is on the rise.The company generates revenue through a combination of subscription services and direct sales of its software and hardware products. Clients typically sign annual subscription agreements that include software updates and support, while the pricing structure is tiered to accommodate various business sizes. This model ensures access for smaller firms while offering comprehensive packages for larger enterprises, supplemented by B2B hardware sales.In February 2020, Loyalty Prime GmbH raised EUR 5 million in Series B funding to further enhance its product offerings and expand into new markets. The company plans to introduce new software tools aimed at improving customer engagement by late 2021, while targeting expansion into additional European and Asian markets by 2022. The recent funding will be utilized to support product development and market entry initiatives.

## Funding rounds

- Series B, Feb 6, 2020, $5.5M — BayBG, Unternehmertum Venture Capital, Hi Inov - Dentressangle, Senovo, SaaSgarage GmbH
- Series A, Jan 24, 2017, $1.6M — Unternehmertum Venture Capital, Senovo

## Investors

- Unternehmertum Venture Capital (https://capitalatlas.ai/funds/unternehmertum-venture-capital) — Series A, Series B
- Senovo (https://capitalatlas.ai/funds/senovo) — Series A, Series B
- BayBG (https://capitalatlas.ai/funds/baybg) — Series B
- Hi Inov - Dentressangle (https://capitalatlas.ai/funds/hi-inov-dentressangle) — Series B
- SaaSgarage GmbH — Series B