# Loyalty Bay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loyalty-bay

- Industry: Internet
- Headquarters: London, UK
- Website: www.loyaltybay.co.uk
- Total disclosed funding: $0.9M
- Latest round: Seed (Jun 22, 2015)
- Investors on record: 4

## About

Loyalty Bay is a UK-based company that specializes in providing a platform for players seeking alternative online gambling experiences beyond the UK's Gamstop restrictions, offering a wide array of online casinos and gaming options.Loyalty Bay operates a platform aimed at UK players who wish to access online gambling options outside the UK Gambling Commission's self-exclusion framework. Founded in 2013 in London, UK by Alex Farquhar, the company has completed a total of 3 deals. It received funding through a SEED round in November 2017, raising GBP 0.400 mn from lead investor Talis Capital and others. The total amount raised by the company to date is GBP 0.400 mn, with a current valuation of GBP 3.842 mn.LoyaltyBay.co.uk specializes in providing a comprehensive platform for non Gamstop casinos, targeting UK players who are actively seeking greater flexibility and a wider variety of online gambling options. Their core offerings encompass access to a diverse range of online casinos that operate outside the UK Gambling Commission's self-exclusion program, known as Gamstop. This enables players to enjoy an extensive selection of casino games, including slots, table games, live dealer offerings, and various sports betting options, all while bypassing the restrictions tied to the Gamstop system. The company serves a broad client base, primarily consisting of UK players who are looking for gaming environments that afford them more control over their gambling activities.In the most recent year, Loyalty Bay reported revenue of GBP 417,369.2 with an EBITDA of GBP -233,662.2. Their revenue model is based on referral partnerships with non Gamstop casinos, earning commissions from player sign-ups and activity, structured on a performance basis with a percentage of revenue generated from referred players.Loyalty Bay's strategy for future growth includes the recent acquisition by Perkbox in November 2017, which may enhance their market positioning. They are looking to expand their product offerings and explore additional markets, though specific upcoming products or regions have not been disclosed.

## Funding rounds

- Seed, Jun 22, 2015, $0.6M — Talis Capital, HOWZAT Partners, Neon Adventures
- Angel, Feb 27, 2014, $0.3M — Forward Partners, Neon Adventures

## Investors

- Forward Partners (https://capitalatlas.ai/funds/forward-partners) — Angel
- Neon Adventures — Angel, Seed
- Talis Capital (https://capitalatlas.ai/funds/talis-capital) — Seed
- HOWZAT Partners (https://capitalatlas.ai/funds/howzat-partners) — Seed