# Loyal Guru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loyal-guru

- Industry: Software
- Headquarters: Barcelona, Spain
- Website: www.loyal.guru
- Total disclosed funding: $8.7M
- Latest round: Series A (Mar 3, 2022)
- Investors on record: 2

## About

Loyal Guru is a retail loyalty management platform that empowers enterprise retailers to enhance customer engagement through tailored loyalty programs and personalized experiences across various channels.Loyal Guru, founded in 2014 by Borja Sanfeliu and Javier Riverola, operates from Barcelona, Spain. The company offers a platform that specializes in loyalty management for retailers. In March 2022, Loyal Guru raised EUR 8 million in Series A funding led by Nauta Capital, with Greycroft Partners as a returning investor. This funding round marked the company's second major deal.Loyal Guru specializes in providing a comprehensive retail loyalty management platform designed specifically for enterprise retailers. The core offerings include a Loyalty Engine for creating and managing loyalty programs, and a Personalization Engine that delivers tailored customer experiences through data-driven insights. The platform enables real-time engagement across multiple channels, including in-store, online, and mobile, to facilitate hyper-personalized customer interactions. Loyal Guru also incorporates advanced analytics tools that assist retailers in optimizing their marketing strategies and improving customer retention, serving a diverse client base of over 50 leading retail brands across Europe and the Americas.In the most recent year, Loyal Guru reported a revenue of EUR 6,835,205.40 and an EBITDA of EUR -1,109,399.40. The company's revenue primarily comes from a subscription-based model, where clients pay for access to their suite of loyalty management and personalization services, typically in a business-to-business context.Following the Series A funding raised in March 2022, Loyal Guru plans to use the EUR 8 million to further expand its presence across Europe and the Americas while continuing to develop its solutions. The company is focused on enhancing its product offerings and exploring new market opportunities. Specific upcoming products or features have not been disclosed, but the emphasis on expansion indicates a commitment to growing its client base internationally.

## Funding rounds

- Series A, Mar 3, 2022, $8.7M — Greycroft, Nauta Capital

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series A