# Lowercase Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lowercase-digital

- Industry: Internet
- Headquarters: New York, US
- Website: http://www.hags.app
- Total disclosed funding: $1M
- Latest round: Seed (Sep 28, 2020)
- Investors on record: 2

## About

Lowercase Digital, Inc. is a company focused on enhancing outdoor recreational experiences through innovative solutions that cater to diverse age groups and abilities, promoting safe and engaging play environments.Founded in 2020 and headquartered in New York, US, Lowercase Digital, Inc. specializes in outdoor recreational products. Tim Bruce, the founder, previously established other ventures prior to this. In a strategic move, the company was acquired by Snap Inc. on June 1, 2022, from GV and BoxGroup for an undisclosed amount. The company has completed two deals, with its latest funding round being a Seed round, raising USD 1.00 mn, primarily led by GV and BoxGroup.Lowercase Digital, Inc. offers a comprehensive suite of innovative products designed to enhance outdoor recreational experiences. Their core offerings include high-quality playground equipment, inclusive play structures, and outdoor fitness solutions aimed at diverse age groups and abilities. These products are designed to meet the growing demand for safe, engaging, and accessible play environments, essential for child development and community engagement. The company serves a diverse clientele that includes educational institutions, municipalities, and private organizations across notable geographical markets such as Europe, North America, and parts of Asia, with end users primarily being children, families, and fitness enthusiasts.Lowercase Digital, Inc. generates revenue through a structured sales model that includes both direct-to-consumer and B2B transactions. The company partners with educational and municipal entities to provide tailored solutions based on community needs, often involving project-based sales for playground and fitness installations priced according to project complexity. Additionally, maintenance contracts ensure the safety and functionality of installations over time, with flexible pricing plans accommodating diverse customer segments, especially in the public sector.Looking ahead, Lowercase Digital, Inc. aims to expand its product offerings, enhancing their existing range and launching new products designed for outdoor recreational facilities. The company is targeting expansion into new markets, particularly in parts of Asia and emerging regions in North America, by the end of 2023. The recent Seed funding of USD 1.00 mn will support these initiatives, enabling the company to accelerate product development and market entry strategies.

## Funding rounds

- Seed, Sep 28, 2020, $1M — GV, BoxGroup

## Investors

- GV (https://capitalatlas.ai/funds/gv) — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed