# Lovevery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lovevery

- Industry: Retail
- Headquarters: Boise, US
- Website: www.lovevery.com
- Total disclosed funding: $97M
- Latest round: Series C (Jun 17, 2021)
- Investors on record: 7

## About

Based in Idaho, US, and founded in 2015, Lovevery, Inc. operates as an early childhood brand. Jessica Rolph (CEO) and Roderick Morris are the co-founders of the company. In 2019, Lovevery, Inc. raised USD 20 million in series B funding led by new investor Maveron, with participation from other new investors. In June 2021, Lovevery, Inc. raised USD 100 million in series C funding, led by new investor TCG, with participation from returning investors.

The company offers an early learning system (The Play Kits) that provides parents with multi-channel materials and stage-based play requirements for their children. The company’s Loveevery app offers activity suggestions, digestible research, live expert Q&As, and other resources targeted to a child's (ages 0–12 months) developmental stage to parents and caregivers. The company also offers parent courses like baby's best tummy time and food before 1. The app is available for iOS in the App Store. The company’s products include play kits, play gyms, block sets, etc. In addition, the company also offers parent courses, such as baby’s best tummy time and food before 1.  

Lovevery, Inc. plans to use the series C funding in June 2021 to expand internationally, accelerate growth across digital, and continue to build out its content platform for parents, including its app and a library of e-courses. The company’s app will also be expanded to incorporate more years of early childhood, as well as e-commerce connection, digital-only subscriptions, and integration with the company's other parent learning resources.

## Funding rounds

- Series C, Jun 17, 2021, $68M — GV, TCG, Reach Capital, Chan Zuckerberg Initiative, SoGal Ventures
- Series B, Aug 6, 2019, $23M — Maveron, GV, Collaborative Fund, Reach Capital, Chan Zuckerberg Initiative
- Series A, Jun 7, 2018, $6M — Collaborative Fund, SoGal Ventures

## Investors

- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Series A, Series B
- SoGal Ventures (https://capitalatlas.ai/funds/sogal-ventures) — Series A, Series C
- Maveron (https://capitalatlas.ai/funds/maveron) — Series B
- GV (https://capitalatlas.ai/funds/gv) — Series B, Series C
- Reach Capital — Series B, Series C
- Chan Zuckerberg Initiative (https://capitalatlas.ai/funds/chan-zuckerberg-initiative) — Series B, Series C
- TCG (https://capitalatlas.ai/funds/tcg) — Series C