# Lover.ly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lover-ly

- Industry: Internet
- Headquarters: New York, US
- Website: www.lover.ly
- Total disclosed funding: $3.5M
- Latest round: Series A (Nov 12, 2014)
- Investors on record: 6

## About

Lover.ly is an online wedding planning platform designed to simplify the wedding experience for engaged couples through various planning tools and resources.Founded in 2011 and headquartered in New York, US, Lover.ly provides a digital space for couples to plan their weddings. The company has raised a total of USD 2.00 mn, with its most recent funding round occurring on March 22, 2016, involving multiple investors, including 645 Ventures and Female Founders Fund. The founder, Kellee Khalil, has a background in wedding planning and entrepreneurship, leading Lover.ly's efforts to innovate in the bridal market.Loverly offers a comprehensive suite of online wedding planning tools designed to streamline the wedding planning process for couples. The platform serves as an all-in-one destination where users can manage their entire wedding experience, from budgeting and checklists to guest lists and vendor management. Key features include a personalized wedding checklist, a guest list manager for organizing RSVPs, and a vendor manager that allows users to track vendor information and payments. Furthermore, users can create vision boards to compile ideas and find inspiration from real weddings showcased on the platform. Loverly primarily targets engaged couples in the United States, Canada, the United Kingdom, and Australia.Loverly operates on a model that includes free access to its core wedding planning tools, with additional revenue generated through partnerships and potential premium membership options. Clients, primarily engaged couples, interact with the platform for services such as a cash registry and honeymoon fund, enhancing the overall wedding planning experience. Revenue may also stem from collaborations with wedding vendors, who benefit from the exposure provided by being featured on the Loverly platform.Following its recent funding round in March 2016, which raised USD 2.00 mn, Lover.ly plans to invest in the development of new features and tools for its platform. The company aims to expand its services into additional markets, targeting regions such as Europe and Asia by the end of 2024. The funding will support product enhancements and marketing efforts to facilitate this geographical expansion and improve user engagement.

## Funding rounds

- Series A, Nov 12, 2014, $3.5M — Softbank Capital, Comcast Ventures, Great Oaks Venture Capital, Montage Ventures, 645 Ventures, Female Founders Fund

## Investors

- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series A
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Montage Ventures (https://capitalatlas.ai/funds/montage-ventures) — Series A
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Series A
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Series A