# Lover App

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lover-app

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.lover.io
- Total disclosed funding: $4.9M
- Latest round: Seed (Jan 10, 2020)
- Investors on record: 4

## About

Lover App Inc. develops a digital therapeutic platform that addresses sexual health concerns through its innovative app, providing users with expert coaching and personalized exercises to enhance their intimate relationships.Lover App Inc. focuses on improving sexual health through its app, Lover, which offers tailored resources for individuals. The company was co-founded by Britney Blair and Jas Bagniewski, with Jas also serving as CEO. The firm is headquartered in San Francisco, US. In December 2021, Lover App Inc. raised USD 1.79 million during a funding round co-led by Lerer Hippeau Ventures, Manta Ray Ventures, Global Founders Capital, and FJ Labs, marking a total of USD 1.79 million raised to date.The company offers a digital therapeutic platform designed to address a wide range of sexual health concerns through an app known as Lover. This platform features a suite of resources including expert coaching, personalized daily exercises, and audio and video guidance tailored to users' specific issues such as low libido, erectile dysfunction, and intimacy challenges. The app allows individuals to engage with sexual wellness tools and games that facilitate improved communication and connection with partners. The primary user demographic includes both males and females seeking to enhance their sexual well-being, with the app currently serving a global customer base that has surpassed 300,000 users, notably in the United States, Canada, and the United Kingdom. The Lover app enables users to reset their sex lives within an 8-12 week timeframe, offering a discreet alternative to traditional sexual therapy methods.Revenue generation for the company primarily occurs through a subscription model, where users pay for access to the app's comprehensive suite of features and personalized coaching. Clients enroll typically through a monthly or annual subscription, providing a sustained revenue stream based on user retention and engagement. The pricing structure is designed to cater to diverse customer needs, with various plans available that allow users to select options aligned with their specific goals and desired outcomes. The flagship service, the Lover app, integrates seamlessly into users' daily routines, allowing for continuous improvement in their sexual health and relationships. This transactional model emphasizes direct-to-consumer engagement, facilitating financial interactions that are entirely conducted within the app to ensure user privacy and convenience.In December 2021, Lover App Inc. raised USD 1.79 million in venture funding to scale its marketing, technology, and business development team. The company plans to launch new features and enhancements to the Lover app, targeting growth in international markets, including additional outreach within Europe and Asia by the end of 2023. The new capital will support these initiatives and further strengthen their operational capacities.

## Funding rounds

- Seed, Jan 10, 2020, $4.9M — Lerer Hippeau Ventures, Global Founders Capital, FJ Labs, Manta Ray Ventures

## Investors

- Lerer Hippeau Ventures — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Manta Ray Ventures (https://capitalatlas.ai/funds/manta-ray-ventures) — Seed