# Lovegraph

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lovegraph

- Industry: Consumer Services
- Headquarters: Tokyo, Japan
- Website: www.lovegraph.me
- Total disclosed funding: $3.1M
- Latest round: Series A (Feb 6, 2019)
- Investors on record: 4

## About

Lovegraph Inc. is a Tokyo-based company specializing in personalized on-location photography services that capture significant life moments for families, couples, and individuals.Founded in 2015 in Tokyo, Japan, Lovegraph Inc. offers professional photography services tailored for various life events. The company has engaged in 4 deals with its most recent funding round, a Series A, occurring on March 22, 2022, where they raised JPY 200.000 mn from investors including AG Capital, Asahi Media Lab Ventures, NTT DOCOMO Ventures, and STRIVE. The company has a current valuation of JPY 988.892 mn. Junpei Komashita is the CEO of Lovegraph, who leads the company in its photographic pursuits.Lovegraph specializes in on-location photography services aimed at capturing memorable moments for families, couples, and friends across various life events. The core offerings include professional photography for occasions such as weddings, anniversaries, family milestones (like Shichi-Go-San and coming-of-age ceremonies), maternity shoots, and newborn photography. These services allow clients to choose their preferred locations, which can range from personal homes to significant outdoor settings, ensuring that the imagery reflects the subjects' unique stories and relationships. Operating throughout Japan, Lovegraph caters to metropolitan areas including the Greater Tokyo region, Kansai (Osaka, Kyoto, and Kobe), Nagoya, and Fukuoka, as well as select international locations. The primary clientele consists of families with children aged 25 to 34 years, reflecting a focus on family-oriented events and milestones.Lovegraph generates revenue through a transaction-based model, primarily serving direct-to-consumer clients. Customers book photography services through an online reservation system, selecting their desired dates, locations, and themes. Pricing for these services starts at JPY 4,500 (approximately USD 45) and varies based on the specifics of the shoot, such as duration and the number of edited photographs provided. Additionally, clients can purchase customized photographic goods to complement their sessions, enhancing the overall service value. The structured pricing plans cater to a range of demographics, ensuring accessibility while maintaining a premium service quality. Revenue is derived from these transaction fees, with customers typically paying upfront at the time of booking.In March 2022, Lovegraph Inc. secured funding aimed at expanding its market share within the photography market. While specific upcoming products have not been disclosed, the company is focused on enhancing its service offerings. The recent funding will contribute to expanding their presence in the Japanese market and potentially exploring international markets to reach more customers.

## Funding rounds

- Series A, Feb 6, 2019, $1.8M — AG Capital, NTT DOCOMO Ventures, STRIVE, Asahi Media Lab Ventures
- Series A, Jul 7, 2017, $1.2M — STRIVE

## Investors

- STRIVE (https://capitalatlas.ai/funds/strive) — Series A
- AG Capital — Series A
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series A
- Asahi Media Lab Ventures (https://capitalatlas.ai/funds/asahi-media-lab-ventures) — Series A