# LoveBonito Singapore Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lovebonito-singapore-pte

- Industry: Consumer Products
- Headquarters: Singapore, Singapore
- Website: www.lovebonito.com
- Total disclosed funding: $53M
- Latest round: Series C (Nov 18, 2021)
- Investors on record: 4

## About

Based in Singapore, LoveBonito Singapore Pte. Ltd. is a women's clothing brand specializing in fashion designed for Asian women, offering stylish and comfortable apparel across various categories.LoveBonito Singapore Pte. Ltd. is a women's clothing brand focused on designing apparel for Asian women, founded in 2009 in Singapore. The company has undergone strategic growth by expanding its product lines and market reach. Rachel Lim is the founder, who has a background in fashion entrepreneurship. Since its inception, LoveBonito has raised a total of USD 51.09 mn in funding, with the most recent investment round being a Series C in November 2021, spearheaded by Primavera Capital, and included participation from Adastria Co. Ltd. and Ondine Capital. The company's current valuation stands at USD 264.06 mn.LoveBonito is a leading women's clothing brand that specializes in designing and producing apparel tailored specifically for Asian women. Their core product offerings include a diverse range of clothing categories, such as dresses, tops, pants, and loungewear, aimed at providing stylish and comfortable options for various occasions. The brand emphasizes creating garments that are not only fashionable but also practical and flattering for different body types. LoveBonito's collections are designed with a focus on empowerment, enabling customers to express their individuality through thoughtfully crafted pieces. The company caters primarily to markets in Southeast Asia, including Singapore, Malaysia, Indonesia, and Hong Kong, while also expanding its reach to the United States and the Philippines. By delivering products that resonate with modern Asian women, LoveBonito serves a client base that values both quality and aesthetic in their fashion choices.In 2022, LoveBonito generated a revenue of USD 46.81 mn, with an EBITDA of USD -10.95 mn. The company generates revenue primarily through direct-to-consumer sales via its online platform, where customers can purchase a variety of clothing items. The e-commerce model facilitates a seamless shopping experience, and the company's pricing reflects the quality and design of its products, which includes flagship collections like The Signatures and The Staples. Customers benefit from promotional offers and free shipping on larger orders, enhancing the overall value proposition. The firm's revenue model is supported by its omnichannel presence, incorporating both online sales and physical retail partnerships in select markets.In November 2021, LoveBonito Singapore Pte. Ltd. raised USD 51.09 mn in Series C funding, led by Primavera Capital, to bolster efforts in existing omnichannel markets and accelerate growth in international markets including Hong Kong, Japan, the Philippines, and the United States (US). The funding will support the development of new product lines tailored to emerging market trends and consumer preferences, with plans to expand its geographic footprint significantly by 2023.

## Funding rounds

- Series C, Nov 18, 2021, $51M — Primavera Capital Group, Adastria Co. Ltd., Ondine Capital
- Series A, May 9, 2016, $1.5M — Openspace Capital

## Investors

- Openspace Capital (https://capitalatlas.ai/funds/openspace-capital) — Series A
- Primavera Capital Group (https://capitalatlas.ai/funds/primavera-capital-group) — Series C
- Adastria Co. Ltd. — Series C
- Ondine Capital (https://capitalatlas.ai/funds/ondine-capital) — Series C