# Louder

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/louder

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.louder.org
- Latest round: Seed (Jan 1, 2011)
- Investors on record: 1

## About

Louder is a crowdfunded promotion platform that empowers individuals and organizations to amplify meaningful voices and narratives through community-driven advertising campaigns.Founded in 2010 by Breno Barros, Louder is headquartered in San Francisco, US. The company specializes in facilitating crowdfunded advertising campaigns, allowing users to raise funds for media promotions. Louder was acquired by Change.org, PBC in October 2015, financial terms of the acquisition were not disclosed. The company has completed a total of 5 deals and raised USD 0.20 mn through funding rounds, with the latest being a Grant of USD 0.040 mn from Knight Enterprise Fund on October 29, 2015.Louder offers innovative crowdfunded promotion services designed to empower individuals and organizations to amplify voices and narratives that matter. Their core product enables users to raise funds for advertising campaigns across various media, including billboards, television, and digital platforms. Through a unique platform, clients can engage their communities to contribute financially to promotional efforts, thereby fostering a sense of shared ownership over the messaging. This service has successfully facilitated campaigns for artists, non-profits, and cultural organizers, allowing them to reach new audiences and promote causes effectively. Louder operates in multiple geographical markets, including the United States and Europe, particularly focusing on urban areas with high social engagement.Louder generates revenue through partnerships and transaction-based crowdfunding models. Clients seeking to promote their messages or campaigns utilize Louder’s platform to solicit contributions from their networks, allowing for a collaborative funding approach. The transaction structure often involves clients setting specific fundraising goals for their advertising campaigns, which are then promoted through Louder's channels. The revenue is derived from a percentage of the funds raised or through service fees associated with each campaign. Louder’s offerings cater to diverse clients, including non-profits, artists, and advocacy groups, all seeking to enhance their visibility and impact through tailored promotional strategies.Looking ahead, Louder aims to expand its product offerings by developing new features that enhance user engagement and community participation. The company is also planning to enter new markets, specifically targeting urban areas in Europe and expanding its reach within the US by 2025. The recent funding from the Grant will be utilized to support these initiatives, focusing on technological enhancements and marketing efforts to drive user acquisition. This strategic direction follows their acquisition by Change.org, PBC, which has provided additional resources for growth.

## Funding rounds

- Seed, Jan 1, 2011 — Village Capital

## Investors

- Village Capital (https://capitalatlas.ai/funds/village-capital) — Seed