# LotLinx

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lotlinx

- Industry: Software
- Headquarters: Peterborough, US
- Website: www.lotlinx.com
- Total disclosed funding: $1M
- Latest round: Seed (May 3, 2010)
- Investors on record: 1

## About

LotLinx, Inc. offers advanced inventory management solutions tailored for automotive dealers, utilizing AI technology to enhance inventory turnover and maximize sales efficiencies.Founded in 2012 and headquartered in Peterborough, US, LotLinx, Inc. specializes in advanced inventory management for automotive dealerships. The firm was co-founded by Jason Knight and Robert Vucic, with Knight currently serving as CEO. The company has completed 3 deals, with its most recent funding round, a Series C, occurring on December 22, 2014, raising USD 0.89 mn, bringing the total amount raised to USD 0.89 mn and a current valuation of USD 110.36 mn.LotLinx specializes in providing advanced inventory management software designed specifically for automotive dealers. At the heart of their offerings is an AI-powered platform that leverages machine learning to deliver actionable insights into customer demand, inventory risk, and market trends. This sophisticated software empowers dealers to optimize their inventory turnover by identifying the right buyers for each vehicle, thereby maximizing sales margins and reducing days on the lot by 7-10 days. LotLinx's solutions, which include VIN-specific technology and a comprehensive media package, enable automobile dealers to expand their promotional reach significantly—reportedly increasing VIN coverage by 300% compared to competitors. The company's clients primarily include automotive dealerships across the United States, where they serve a diverse range of professionals looking to enhance their operational efficiency and profitability.LotLinx generates revenue through a subscription-based model, where automotive dealers pay for access to its inventory management software and associated services. The pricing structure is tailored toward different tiers of service, allowing clients to choose packages based on their specific needs for inventory management and marketing capabilities. Through this model, dealers can access advanced analytics that guide their sales strategies and inventory decisions, ultimately leading to improved profitability. The firm’s flagship offerings, including its proprietary data platform and machine-driven marketing solutions, are integral to its revenue generation approach, facilitating a direct B2B relationship with automotive dealerships that rely on these tools to navigate market challenges and enhance their sales performance.Following the Series C funding round on December 22, 2014, in which LotLinx raised USD 0.89 mn, the company plans to utilize this capital for the development of new products aimed at enhancing their current service offerings. LotLinx is also looking to expand its operations into additional geographic markets within the United States, with a focus on increasing its client base by 15% by the end of 2025. This expansion will leverage the insights gained from their AI-driven platform to tailor their solutions to meet the specific needs of new regions.

## Funding rounds

- Seed, May 3, 2010, $1M — Rembrandt Venture Partners

## Investors

- Rembrandt Venture Partners (https://capitalatlas.ai/funds/rembrandt-venture-partners) — Seed