# Lot18

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lot18

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.lot18.com
- Total disclosed funding: $46M
- Latest round: Series C (Nov 4, 2011)
- Investors on record: 7

## About

Lot18 is an innovative wine subscription service that caters to customers by providing personalized wine selections based on individual preferences, enhancing the wine discovery experience.Lot18 operates as a wine subscription service that personalizes selections for its members. Founded by Kevin Fortuna, the company is based in New York, US. The latest funding round was a Series C in November 2011, raising USD 33.65 mn from investors including Accel, FirstMark Capital, and New Enterprise Associates, bringing the total amount raised to USD 33.65 mn and the current valuation to USD 114.74 mn.Lot18 offers a wine subscription service that curates personalized selections of wines for its members. Through its proprietary WinePrint™, the company develops unique taste profiles, ensuring that members receive wines that align with their individual preferences. This service is designed to simplify the wine selection process and is primarily targeted at customers across the United States, including key markets such as California, New York, and Texas.Lot18 generates revenue via a subscription model, where members receive tailored wine shipments. Following an initial six-bottle shipment, members are charged a flat fee of USD 90 per shipment, with no hidden fees. This model promotes accessibility to quality wines and maintains a direct-to-consumer approach, fostering strong customer relationships. Lot18 also upholds a satisfaction guarantee, providing credits for wines that do not meet expectations, which helps retain subscribers.Looking forward, Lot18 plans to utilize the funding from its Series C round to enhance its product offerings and expand into new markets. The company aims to introduce new subscription tiers and exclusive wine selections tailored to various consumer preferences by 2013. Additionally, Lot18 is exploring opportunities for geographical expansion beyond its current focus in the US, targeting regions with growing wine markets.

## Funding rounds

- Series C, Nov 4, 2011, $34M — Accel, New Enterprise Associates, FirstMark Capital
- Series B, May 2, 2011, $10M — New Enterprise Associates, FirstMark Capital
- Series A, Nov 10, 2010, $2.8M — FirstMark Capital, Bankrate Inc, AOL Inc., Time Inc., Experian

## Investors

- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A, Series B, Series C
- Bankrate Inc — Series A
- AOL Inc. — Series A
- Time Inc. — Series A
- Experian — Series A
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C
- Accel (https://capitalatlas.ai/funds/accel) — Series C