# LOOX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loox

- Industry: Retail
- Headquarters: Dhaka, Bangladesh
- Website: www.loox.com.bd
- Latest round: Seed (Feb 10, 2022)
- Investors on record: 1

## About

LOOX is a live shopping service focused on enhancing customer engagement for fashion and beauty brands in Bangladesh, utilizing expert presenters and interactive technology to facilitate direct sales.Founded in 2021 and headquartered in Dhaka, Bangladesh, LOOX specializes in live shopping solutions. The company was established by Lisa Bilunova and Nasir Chowdhury. In February 2022, LOOX successfully raised seed funding from investor SOSV.LOOX offers a comprehensive live shopping service tailored specifically for fashion and beauty brands in Bangladesh. Their core product is a 4-in-1 solution that enables brands to conduct live shows on platforms like Facebook, facilitating direct interaction with customers. This service includes the provision of expert live presenters, who are influencers with follower counts ranging from 10,000 to 300,000, along with all necessary equipment required for a successful live presentation. LOOX also enhances the visibility of these live shows by promoting them on their own page and within popular groups, effectively reaching a broader audience. The company's primary clientele consists of fashion and beauty brands seeking innovative ways to engage with consumers directly, thereby addressing the growing demand for interactive shopping experiences in markets across South Asia.The revenue model for LOOX revolves around providing live shopping services to its clients, which may include partnerships with fashion and beauty brands. Transactions typically occur through service agreements where brands pay for the live show facilitation, influencer engagement, and equipment rental as part of a bundled package. This structure can include both B2B arrangements with brands and direct-to-consumer interactions during live shows. While specific pricing plans are not disclosed, clients engage LOOX for its comprehensive offerings, which serve to enhance their marketing efforts and improve product visibility during live retail events. The service's efficacy is evidenced by its positive reception, reflected in a strong rating of 109 five-star reviews, underscoring its capability to boost brand engagement and sales.In February 2022, LOOX raised an undisclosed amount of seed funding from new investor SOSV, which will be allocated towards developing new products aimed at enhancing their live shopping capabilities. The company is targeting expansion into additional markets across South Asia, aiming to launch services in India and Pakistan by the end of 2023, thereby broadening its customer base and influence in the live shopping sector.

## Funding rounds

- Seed, Feb 10, 2022 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed