# Loops

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loops-3

- Industry: Software
- Headquarters: Tel Aviv - Yafo, Israel
- Website: www.getloops.ai
- Total disclosed funding: $14M
- Latest round: Seed (Nov 15, 2022)
- Investors on record: 4

## About

Founded in 2020, and based in Tel Aviv, Israel, Spotnix Ltd., trading as Loops operates as a product management platform that provides identifying data to analyze business engagement. In November 2022, Loops raised USD 14 million in seed funding led by new investor Scale Venture Partners with participation from investors Cardumen Capital, ICON, Scopus Ventures, and individual investors. The company was founded by Tom Laufer (CEO) and Ido Adiv (CTO). 

Loops offers a no-code solution that empowers product and growth teams. Loops helps track and identify when KPIs are going down in real-time, identifies and shows the contribution of each product feature on conversions, retention & monetization, and helps users understand the impact of A/B tests by leveraging proprietary Bayesian models and finding machine learning-based leading indicators for lagging metrics supporting companies from B2B SaaS, entertainment, e-commerce, finance, education, wellness & health, and gaming industries. 

The company plans to use the 2022 funding to hire more teams and further develop its engine.

## Funding rounds

- Seed, Nov 15, 2022, $14M — Scale Venture Partners, Scopus Ventures, Cardumen Capital, ICON

## Investors

- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Seed
- Scopus Ventures (https://capitalatlas.ai/funds/scopus-ventures) — Seed
- Cardumen Capital (https://capitalatlas.ai/funds/cardumen-capital) — Seed
- ICON — Seed