# LoopMe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loopme

- Industry: Software
- Headquarters: London, UK
- Website: www.loopme.com
- Total disclosed funding: $17M
- Latest round: Series A (Mar 7, 2017)
- Investors on record: 5

## About

LoopMe Ltd is a digital advertising company that enhances brand performance through AI-powered solutions and strategic audience measurement. Their innovative technologies optimize advertising effectiveness across various channels, making them a key player in the advertising technology sector.Founded in 2012 and headquartered in London, UK, LoopMe Ltd specializes in digital advertising solutions. The company was co-founded by Marco Van De and Stephen Upstone, who has a history of founding and leading other companies. LoopMe has successfully completed 6 deals, with the most recent funding round occurring on January 13, 2022, when they raised USD 120.00 mn in a Secondary Buyout led by Mayfair Equity Partners. The total amount raised by the company to date is also USD 120.00 mn.LoopMe operates primarily within the digital advertising sector, focusing on enhancing brand performance through its AI-powered Intelligent Marketplace and various measurement solutions. Their core offerings include PurchaseLoop, a patented technology designed to measure and optimize consumer sentiment and performance across advertising campaigns, and the Audience & Measurement Platform (AMP), which delivers custom audiences and integrated measurement solutions. Their services cater to a diverse client base that includes brands, agencies, and publishers, especially in North America, Europe, and Asia-Pacific, aiming to improve advertising engagement and conversion metrics.In 2023, LoopMe generated revenue of USD 164.81 mn, with an EBITDA of USD -9.95 mn. The company primarily earns its revenue through partnerships and B2B transactions, involving subscription-based agreements for ongoing access to their services and products, including PurchaseLoop and AMP, as well as performance-based remuneration linked to advertising campaign success.Following the acquisition of a 60% majority stake in LoopMe Ltd by Mayfair Equity Partners in January 2022, the company plans to utilize the USD 120.00 mn funding to enhance growth in its core markets, particularly the United States, while also expanding into new geographies, including Japan. Upcoming initiatives include the development and launch of new products designed to further enhance advertising effectiveness and measurement capabilities.

## Funding rounds

- Series A, Mar 7, 2017, $10M — HV Capital, OpenOcean, Harbert Management Corporation, Impulse VC
- Series A, Aug 18, 2015, $3.6M — HV Capital, OpenOcean
- Series A, Mar 20, 2014, $2.9M — HV Capital, OpenOcean
- Seed, Dec 17, 2012, $0.6M — Ballpark Ventures

## Investors

- Ballpark Ventures (https://capitalatlas.ai/funds/ballpark-ventures) — Seed
- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Series A
- OpenOcean (https://capitalatlas.ai/funds/openocean) — Series A
- Harbert Management Corporation — Series A
- Impulse VC (https://capitalatlas.ai/funds/impulse-vc) — Series A