# Loonen Opco

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/loonen-opco

- Industry: Consumer Products
- Headquarters: New Bedford, US
- Website: www.loonen.com/
- Total disclosed funding: $6M
- Latest round: Seed (May 15, 2025)
- Investors on record: 2

## About

Loonen Opco, Inc. is a US-based company specializing in the production and distribution of premium bottled water sourced from deep mountain springs in Southern California, ensuring purity and essential mineral retention. Founded in 2025 by Clara Sieg and David Kimmell, Loonen Opco, Inc. focuses on providing high-quality bottled water. The company is headquartered in New Bedford, US, and the current CEO is Clara Sieg. In May 2025, Loonen Opco, Inc. raised USD 6 million in seed funding from New Investor Brand Foundry Ventures, who led the round and New investor FJ Labs. Unspecified investors also participated in the round. Loonen specializes in the production and distribution of high-quality bottled water sourced from deep mountain springs in Southern California. The company's main offerings include still and sparkling water, formulated to provide consumers with perfectly pure hydration devoid of harmful chemicals, while retaining essential minerals. Loonen employs rigorous filtration processes and comprehensive testing to ensure the purity and safety of its products, addressing concerns surrounding water contamination that many consumers face today. The company targets health-conscious consumers, families, and individuals seeking a reliable source of clean water. Loonen's products are distributed nationwide across the United States, making them accessible to a wide range of customers who prioritize quality and sustainability.Loonen's revenue model is primarily based on direct-to-consumer sales, as well as retail distribution partnerships. Customers purchase Loonen water through various channels, including direct online orders and brick-and-mortar retailers. The company implements a pricing structure that reflects the premium quality of its products, emphasizing the unique benefits of its glass packaging and rigorous testing. Transactions typically involve single-unit purchases or multi-pack options for both still and sparkling water. This strategic approach not only caters to individual consumers but also allows Loonen to establish partnerships with retailers seeking to offer high-quality bottled water to their clientele.In December 2025, Loonen Opco, Inc. raised USD 6 million in venture funding from unspecified investors. This funding will be utilized to support the development of new product lines aimed at enhancing their bottled water offerings and expanding into new markets. Specific regions targeted for expansion include the Southeastern US and parts of the Midwest, with plans to launch these initiatives by the end of 2026.

## Funding rounds

- Seed, May 15, 2025, $6M — Brand Foundry Ventures, FJ Labs

## Investors

- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed